Retail Ecommerce for
Vape, Homeware, Health and Beauty and Food and Drink
Most shops run the POS on one system and the website on another. The stock numbers stop matching, you sell something that has already gone, and someone spends Sunday counting shelves. JustSell runs your shop, your website and your app from one product list, so there is only one set of numbers.
- Your own website and your own app, in your branding
- A POS that reads the same stock as the website
- Email, SMS and social that lead back to your own shop
- Unlimited staff logins on every plan
- 0% commission, so every sale stays yours
Retailers and brands already selling on JustSell
Wholesale supplier offering a quality range of building products, from industry leading manufacturers, direct to the trade at the best possible prices.
UK and Ireland based software company specialising in EPoS systems for supermarkets and ERP solutions for large businesses. Agility is both a customer and a partner, reselling JustSell products alongside its own.
Family owned hardware, homeware and furniture store operating in Ireland, with a website we renew annually to keep the platform current and optimised for the business.
Fife-based business supplying rental vehicles for both business and leisure to an ever-growing customer base, taking hire bookings online and managing its fleet schedule and diary.
Takeaway restaurant in Newcastle upon Tyne serving a variety of flavourful dishes, focused on freshly prepared meals with a menu designed to suit all tastes.
Private organisation established in 1996 with the aim of supporting and empowering people who are affected by psychological and special needs issues, letting clients book appointments easily.
Specialists in clothing tailoring, from fixing zips to alterations in jackets, trousers, jeans, skirts and dresses, with their website and SSL certificate renewed by us each year.
UK leader in the earthmoving spare parts market and a trusted supplier to most major earthmoving machinery operators working in the UK.
Irish supplier of professional tools and machinery to trade and industry, with a broad catalogue of hand tools, power tools and workshop machinery.
15+ years experience operating a UK-wide minibus fleet, delivering to customers across the UK and Europe.
Hardware and builders merchant buying group operating under Amalgamated Hardware PLC, providing scale, purchasing and business support to 175 affiliated merchants across the island of Ireland.
Hardware and agricultural supplies business in Ballylickey, Bantry, County Cork, stocking farm accessories, power tools, Husqvarna equipment, paint, workwear and safety gear.
Irish-owned steel stockholder established in 1947, supplying a complete range of fully CE-certified steel products including beams, hollow sections, angles, bars, plates and sheets from Baldoyle, Dublin.
Newcastle upon Tyne furniture supplier offering sofas, beds, headboards, student and flat-pack furniture on trade accounts, holding 95% of the range in stock with assembly and removal services.
Vehicle hire company based in Baldoyle Industrial Estate, Dublin, offering long and short-term hire across a fleet of flatbed, tipper and curtain-side trucks alongside vans.
International fusion restaurant in Newcastle upon Tyne serving Italian, Indian and Chinese dishes, stone-baked pizzas and grills, with a private function room for up to 32 guests.
Online vape retailer based in Washington, Tyne and Wear, stocking vape kits, e-liquids, prefilled pods, rechargeable devices, nicotine pouches and accessories, with same-day dispatch on orders placed before 4pm.
Specialty smoke shop in Greenfield, Wisconsin, offering vape, cigars, tobacco, glass and accessories, with a walk-in humidor and a range of alternative wellness products.
Fully Irish-owned company specialising in vending and wholesale distribution of cigarettes, tobacco and vape products, plus vending machine installation and shop fittings.
Award-winning Dublin-based business, 25+ years in trade with a loyal team of 70+ and a same-day delivery service across home-value products.
Family-run business and sole agents for JAC forklifts in Ireland and the UK, offering diesel, electric and gas forklifts for hire and sale.
US-based business selling high-quality exotic snacks, with a wide variety of hard-to-find products for both B2C and B2B customers.
Wholesale distributor of vaping products, nicotine pouches, rolling papers and accessories, also providing tobacco and vape vending machine services from Newry, Northern Ireland.
Leading agricultural business across Northern Ireland and the Republic of Ireland, supplying farm and hardware products and animal health lines from branches in Hilltown, Clough and Dundalk.
Gateshead hospitality wholesaler supplying quality wines, foods and condiments to the catering industry since 2001, alongside drinks, dried foods, cleaning supplies and packaging.
UK wholesale and retail supplier of vapes, e-liquids, nicotine pouches, smoking accessories, batteries, confectionery and household essentials, with next working day delivery.
Irish supplier selling and hiring garden machinery, construction equipment, power tools, outdoor products and workwear, with nationwide delivery.
Enfield, County Meath supplier of workwear, safety boots, tool boxes, power tools and builder tools, trading alongside the Johnstown Bridge Hardware Topline store.
Wholesale supplier offering a quality range of building products, from industry leading manufacturers, direct to the trade at the best possible prices.
UK and Ireland based software company specialising in EPoS systems for supermarkets and ERP solutions for large businesses. Agility is both a customer and a partner, reselling JustSell products alongside its own.
Family owned hardware, homeware and furniture store operating in Ireland, with a website we renew annually to keep the platform current and optimised for the business.
Fife-based business supplying rental vehicles for both business and leisure to an ever-growing customer base, taking hire bookings online and managing its fleet schedule and diary.
Takeaway restaurant in Newcastle upon Tyne serving a variety of flavourful dishes, focused on freshly prepared meals with a menu designed to suit all tastes.
Private organisation established in 1996 with the aim of supporting and empowering people who are affected by psychological and special needs issues, letting clients book appointments easily.
Specialists in clothing tailoring, from fixing zips to alterations in jackets, trousers, jeans, skirts and dresses, with their website and SSL certificate renewed by us each year.
UK leader in the earthmoving spare parts market and a trusted supplier to most major earthmoving machinery operators working in the UK.
Irish supplier of professional tools and machinery to trade and industry, with a broad catalogue of hand tools, power tools and workshop machinery.
15+ years experience operating a UK-wide minibus fleet, delivering to customers across the UK and Europe.
Hardware and builders merchant buying group operating under Amalgamated Hardware PLC, providing scale, purchasing and business support to 175 affiliated merchants across the island of Ireland.
Hardware and agricultural supplies business in Ballylickey, Bantry, County Cork, stocking farm accessories, power tools, Husqvarna equipment, paint, workwear and safety gear.
Irish-owned steel stockholder established in 1947, supplying a complete range of fully CE-certified steel products including beams, hollow sections, angles, bars, plates and sheets from Baldoyle, Dublin.
Newcastle upon Tyne furniture supplier offering sofas, beds, headboards, student and flat-pack furniture on trade accounts, holding 95% of the range in stock with assembly and removal services.
Vehicle hire company based in Baldoyle Industrial Estate, Dublin, offering long and short-term hire across a fleet of flatbed, tipper and curtain-side trucks alongside vans.
International fusion restaurant in Newcastle upon Tyne serving Italian, Indian and Chinese dishes, stone-baked pizzas and grills, with a private function room for up to 32 guests.
Online vape retailer based in Washington, Tyne and Wear, stocking vape kits, e-liquids, prefilled pods, rechargeable devices, nicotine pouches and accessories, with same-day dispatch on orders placed before 4pm.
Specialty smoke shop in Greenfield, Wisconsin, offering vape, cigars, tobacco, glass and accessories, with a walk-in humidor and a range of alternative wellness products.
Fully Irish-owned company specialising in vending and wholesale distribution of cigarettes, tobacco and vape products, plus vending machine installation and shop fittings.
Award-winning Dublin-based business, 25+ years in trade with a loyal team of 70+ and a same-day delivery service across home-value products.
Family-run business and sole agents for JAC forklifts in Ireland and the UK, offering diesel, electric and gas forklifts for hire and sale.
US-based business selling high-quality exotic snacks, with a wide variety of hard-to-find products for both B2C and B2B customers.
Wholesale distributor of vaping products, nicotine pouches, rolling papers and accessories, also providing tobacco and vape vending machine services from Newry, Northern Ireland.
Leading agricultural business across Northern Ireland and the Republic of Ireland, supplying farm and hardware products and animal health lines from branches in Hilltown, Clough and Dundalk.
Gateshead hospitality wholesaler supplying quality wines, foods and condiments to the catering industry since 2001, alongside drinks, dried foods, cleaning supplies and packaging.
UK wholesale and retail supplier of vapes, e-liquids, nicotine pouches, smoking accessories, batteries, confectionery and household essentials, with next working day delivery.
Irish supplier selling and hiring garden machinery, construction equipment, power tools, outdoor products and workwear, with nationwide delivery.
Enfield, County Meath supplier of workwear, safety boots, tool boxes, power tools and builder tools, trading alongside the Johnstown Bridge Hardware Topline store.
Built for how retail actually works
Most platforms sell you a website and charge extra for the rest. A shop needs the counter, the website and the app to agree with each other.
Keep your margin
A fixed monthly fee and 0% commission. A record month costs the same as a quiet one, so growth stays yours.
Your customer list is yours
Their email address and your app belong to you. Tell past customers about new stock whenever you like, without paying anyone to reach them.
Sell from one stock list
The shop floor, the website and the app read the same figures. No overselling, and no counting by hand.
Add staff, not cost
Unlimited logins on every plan. Taking on Christmas staff changes your rota, not your software bill.
Everything you need to sell retail
Your website, your app and your POS. One place to run all three, and one bill.
Make it look like your shop
- Product pages laid out the way you want
- Your own cart and checkout pages
- Reuse a layout you like on the next range
- Looks right on a phone, a tablet and a desktop
A shop assistant that never closes
- Answers from your own products, not the open internet
- Suggests what goes with what, and fills the basket
- Open at midnight and on a bank holiday
- You decide which products it can recommend
Your shop on their home screen
- Faster than mobile websites
- Push notifications for promotions
- Save card details for repeat orders
- A place on the home screen your competitors do not have
Your products show up when people shop with AI
- Your whole product list goes to AI shopping assistants on its own, and prices and stock stay right
- People can pay inside the chat, and the order lands in your normal order list
- You tick one box. We handle the approvals and the technical side
- Age-restricted lines are held back on their own, so nothing is listed that should not be
Never sell the last one twice
- Real-time stock across counter, website and app
- Click and collect handled in the same order queue
- Customer profiles and purchase history at the POS
- No waiting for an overnight sync, no counting by hand
Everything your shop needs, in one subscription
All of it included, not sold to you as the next tier up. Open the bit you came to check.
Start from a design for your trade
Themes built for grocery, fashion, vape and more, so day one is not a blank page.
Edit it yourself and preview it
Pages, menus, colours, fonts and logo in a visual editor, with a look at it before anything goes live.
One template, thousands of pages
Edit the template once and every category, brand and product page follows it. No page-by-page tidying.
The pages you must have are written
About, Shipping and Exchange, Terms, Privacy and a homepage come with the site, ready for you to edit.
Your own app, themed to match
Four app designs, vape, vape by category, fashion and grocery, each with its own home and shop page.
Cookie banner, currencies, social links
The small required bits, all set from the same screen instead of hunted for one at a time.
Bring the whole catalogue over
Products, categories and filters import in bulk, and a draft state lets you build a line before it can be sold.
Write the description with AI
It writes the copy from the product’s own details, so 400 products are not 400 empty boxes.
Sizes and colours
Options build the variants for you, each with its own price, barcode and stock figure.
Five prices, not one
Price, was-price, cost, RRP and markdown kept apart, so a sale sticker never writes over what the thing cost you.
More than one barcode, or make one
Several codes per product, and a generator for your own lines. If two products clash, it tells you which.
Badges, best-before and expiry
“NEW”, “LAST FEW” or “COMING SOON” in your own colours, with best-before and expiry dates on the record.
A full-screen touch POS
Category tiles with product pictures, each showing what is actually left on the shelf.
Staff sign on to their own session
Whoever opens the POS picks their name, and it stays in the header for the whole shift.
Scan to sell
Every barcode a product holds, including the ones you generated, with protection so one scan never lands on two products.
Card, cash or card machine
Stripe Terminal and Dojo at the counter, including a refund that goes back through the device.
Sell at the counter, deliver later
Tick delivery or collection on a POS sale instead of handing the goods over there and then.
The order queue on the POS
A week of orders on the POS screen, with print, label, refund and undo, without leaving it.
One stock list
The shop floor, the website and the app read the same figures, updated as each sale happens.
Told before you run out
A reorder level per product drives a low stock report you can have emailed on a schedule.
Goods in, matched to the order
A delivery is booked in against its purchase order, part-delivery included, recording who took it and where it went.
Write-offs on the record
Damage, expiry and loss logged against a reason and a person, kept apart from returns and from sales.
Every movement, timestamped
A full stock history of who changed what and by how much, so a gap has an answer.
Stockrooms and branches
Locations with their capacity and how full they are, with requests, transfers and purchase orders between them.
Email, SMS and push
Three channels in one place, each with its own messages and its own on and off switch.
Every order in one queue
POS, website and app in one list, each row saying where it came from, what was paid and where it is.
A delivery date you can stand behind
Worked out from your own cut-off and lead times, in your time zone, rather than guessed at the checkout.
Click and collect
A collection option on the website and on the POS, with a QR code so the handover is scanned, not read aloud.
Returns as a queue, not an inbox
Product, customer, reason and a requested, approved or declined state, joined to the order it came from.
Invoices in your branding
Three invoice layouts, each configurable, carrying your logo and your colour instead of a generic template.
Multi-buys and mix and match
Three for two and mix-and-match offers that work the same way online and on the POS.
Banners without touching the theme
Promotion slots on the shop front filled by the offer itself, so a sale goes live without a rebuild.
Reviews on your products
Captured against the product and managed from your own settings.
Protect the thin lines
Nine separate discount routes can be shut off on a single product, so counter discretion stops where your margin does.
Nothing left in the basket
An abandoned basket reminder is one of nine messages that ship switched on.
Coupons and voucher codes
Honoured on the website, in the app and at the counter, from one place.
Loyalty points
Earned in the shop and spent online, or the other way round, and blocked on the lines you choose.
Store credit
A balance of their own, separate from points and vouchers, so a refund stays inside the business.
Paid memberships
A scheme a customer joins, with its discount applied on the website, in the app and at the POS.
Everyone gets a referral code
Referrals made, converted and still pending, tracked against the customer who sent them.
The regulars who went quiet
Your best customers ranked by what they are worth, not by how long they have been silent.
Reorder on repeat
An opt-in agent reorders a customer’s regulars as often as they actually buy them, inside a budget they set.
SEO on every product
Page title, description, keywords and a web address you control, on the product itself.
Scored, then fixed for you
Every product marked for search readiness, each fault named, and an AI Fix button that writes the missing bits.
Keywords with the numbers attached
Suggested keywords with their cost, competition and search volume, applied to the product in one click.
Google Shopping feed
Built from the same catalogue, so what people are shown is your real product at your real price.
Found by AI assistants
Your catalogue published where assistants now shop, with the sitemap and machine-readable files generated for you.
One catalogue behind all of it
Website, app, POS and AI assistants read the same stock, the same price and the same rules.
Choose where each line shows
A product can be on the POS and not online, or online and not on the POS, per product.
Keep Shopify running
Two-way sync on products, images, stock, customers and orders, so you can move across without going dark.
More than one shop, one account
Each site keeps its own settings, and a store switcher sits on every screen, the POS included.
Retail and trade on the same POS
Switch the price tier for a transaction, so one counter serves a shopper and an account.
Multilingual storefront
Arabic and Urdu included, with right-to-left handled properly rather than patched on.
Answers questions out of hours
It replies at 11pm, builds the basket, and the transcript tells you what people were after.
It offers something else when you are out
Substitutions are recorded, so a gap on the shelf ends in a saved sale instead of silence.
Your buying, drafted
It writes the purchase orders, watches what each wholesaler is charging this week, and says when a category moves against you.
You decide how far it goes
Five settings per agent: off, suggest, draft it for you, act alone under a cap, or act alone.
Nothing happens behind your back
A week’s look-ahead you can veto line by line, and an approvals inbox for anything waiting on you.
One daily limit over the lot
A spend cap for all agents together and quiet hours, so no supplier gets an order at three in the morning.
A dashboard you arrange
Drag the tiles into the order you want: orders, revenue, conversion, refunds, average basket, new against returning.
Where you lose the sale
Visitors, added to basket, checkout, orders, the count at every step and the rate that falls out of it.
Ten reports ready to run
Daily sales, monthly sales with last month beside it, top sellers, low stock and six more.
Reports that arrive on their own
Put one on a schedule and it lands in your inbox instead of waiting to be remembered.
Watch someone use your shop
Session recordings and click heatmaps sitting in the admin, next to the sales figures.
What they searched and did not find
Every search on your shop logged, with a no-results list, and synonyms so “hoover” finds the vacuums.
SSL on every shop
Included rather than sold to you later, so the padlock is there from the first day.
GDPR handled
Consent and data requests have tools of their own, and the customer data stays yours.
Payments kept at arm’s length
PCI DSS compliant processing, so card data never sits on our side of the line.
Backed up every hour
Automatic hourly backups, encrypted, with recovery to a point in time if a day goes wrong.
Who sees what
Staff roles with permissions set per area, so a Saturday assistant is not looking at your margins.
Every change on the record
An activity log naming who did what and when, with the sensitive values kept out of it.
People, not bots
You get someone who knows the platform, not a chat window that keeps suggesting articles.
UK based
Built and supported in the UK, priced in pounds, by a team inside your own working day.
We move your data for you
Products, customers and order history come across, with your web addresses mapped so your Google ranking follows.
Training on every plan
One-to-one remote training and self-guided courses, not held back for the top tier.
Run both, then switch
Keep your old platform running alongside the new one until you are happy, then move your domain on a date you pick.
Your accountant keeps QuickBooks
The accounts package you already use stays where it is, with the trading data going to it.
Start with a shop that already looks the part
Pick a design made for your trade, put your own name, colours and products on it, and you are open. No blank page, no developer, no waiting.
Get more done, without hiring for it
AI product descriptions
Four hundred products stop being four hundred empty boxes. It writes the copy from the product’s own details, and you edit what you want to.
See it in a demo
A shop assistant that never closes
It answers “have you got…?” at eleven at night, builds the basket and finishes the sale. The transcript tells you what people were asking for.
See it in a demo
One-click SEO fixes
Every product is scored for search and told what is wrong, missing title, missing description, and one button writes them for you.
See it in a demoSell wherever your customers are
Sell on your own shop
Your domain, your branding, your checkout. The customers it brings in go on your list, not on somebody else’s.
Book a demo
Sell at the counter
Sell one at the counter and the website knows straight away. The POS runs on any Android device and reads the same stock list as the rest.
Book a demo
Sell from the phone in their pocket
An app in your name, sat on their home screen. When a line comes back in, you can tell them yourself, without paying anyone to reach them.
Book a demo
How We Stack Up
See how JustSell compares to other platforms. No hidden costs, no surprises.
JustSell
Shopify| JustSell | Feature | Shopify |
|---|---|---|
| 0% Forever | Commission Fee | 2% + 25p per order |
| Custom pricing | Monthly Cost | From £25/month |
| Included (iOS & Android) | Branded Mobile App | Extra cost (Apps) |
| Built-in integration | Multi-channel Selling | Available |
| Fully customizable | Custom Checkout | Limited (Plus only) |
| Included | Abandoned Cart Recovery | Basic plan limited |
| Built-in | Email Marketing | Limited (10k emails) |
| Native integration | POS integration | Shopify POS (extra cost) |
| Real people, phone & email | Customer Support | Chatbots & AI (24/7) |
| Guided setup | Setup Complexity | Easy |
Pricing and features are accurate as of the date published. We encourage you to verify this information with each platform before making a decision.
Switch platforms without losing a day’s trade
You keep trading the whole way through. Nothing switches until you have seen your own products, prices and customers working in the new shop. Built and supported in the UK.
Step 1: Map what you run today
We go through what you sell, where you sell it and what has to keep working: POS systems, payment provider, couriers, accounting.
Step 2: Move your data
Products, variants, customers and order history import from your current platform, with your URLs mapped so your SEO carries over.
Step 3: Brand the storefront
Your theme, your app and your emails are set up in your branding, then checked on desktop, tablet and phone.
Step 4: Run both, then switch
Keep your old platform running alongside the new one until you are happy, then move your domain over on a date you pick.
Keep 100% of what you sell
Your shop floor, your store, your app and your social channels on one subscription, with 0% commission, whatever you grow to.
See how Noor Couture benefit from using JustSell for their business.
"I love how easy JustSell has made my business go from City Centre oriented to worldwide."
– Sheila, Owner
Book a call with an expert
Schedule a free, no-obligation demo with our retail specialists and see how JustSell can transform your business.
Frequently asked questions
Both, because for most shops they are the same job. B2C ecommerce is selling to the public; D2C ecommerce is a brand selling its own products directly instead of through a retailer or a marketplace. JustSell runs either from one catalogue and one stock list, across your website, your own app and the POS on your counter.
Three things decide it for most shops. Whether the counter and the website share one stock figure, or drift apart and oversell. What it costs you as you grow, which is where a percentage of revenue differs sharply from a fixed fee. And whether the customer list and the app belong to you or to a marketplace. JustSell is a fixed monthly fee with 0% commission, one stock list across every channel, and the customer data stays yours.
Hosted. There is nothing to install, patch or back up: hosting, SSL, security updates and hourly backups are handled for you. That is the practical difference between hosted B2C ecommerce solutions like this one and self-hosted software such as WooCommerce, where the hosting, the updates and the plugin conflicts are yours to manage.
B2C (business-to-consumer) ecommerce is selling directly to individual shoppers rather than to other businesses. In practice it covers the POS in your shop, your online store, your mobile app and the social channels you sell through, every place a customer can buy from you. JustSell runs all of those from one product catalogue and one stock list.
Fashion retailers, D2C brands, multi-channel sellers and any business selling directly to consumers. It suits a single shop with an online store just as well as a brand running several locations, a website, an app and an active social following. The difference is which features you switch on, not which platform you move to.
No. JustSell charges 0% commission on your sales. You pay a fixed monthly subscription instead of a percentage of revenue, so growing your store never increases your platform fee. You also choose your own payment provider rather than being locked into ours.
JustSell uses a fixed monthly subscription with 0% commission on sales, so your costs stay predictable as you grow. Plans include your online store, branded app, POS and social and email marketing tools, and every plan comes with unlimited user accounts. What you pay depends on the features you need. See the pricing page for current plans.
Yes. JustSell includes a POS that syncs in real time with your online store and branded app, so stock, prices and orders stay aligned across every channel. Selling in-store automatically updates online availability, which prevents overselling and saves anyone having to check one system against another by hand.
Yes. JustSell pairs your branded online store with your own customer ordering apps for iOS and Android. Customers browse and buy on the website or the app, while you manage products, orders and stock in one place. The app adds push notifications and a faster, branded buying experience.
In your shop, on your own online store and in your own branded app, with social media and email bringing people to all three. JustSell is built around channels you own rather than someone else’s marketplace, so the customer, the data and the margin stay with you. Stock, prices and orders are shared across every channel in real time.
JustSell includes built-in SEO tools, social media content and email marketing to help customers discover your store. Social posts and campaigns point back to your own store rather than to a listing someone else owns, and your app and email list bring those shoppers back without paying to reach them twice.
Look for competitive transaction fees, support for multiple payment methods (cards, digital wallets, buy-now-pay-later), fraud protection and fast settlement. JustSell integrates with all major payment providers, so you keep the freedom to choose what works best for your business rather than being tied to a single gateway.
Yes. Customers can save their card details in your branded app and repeat a previous order in a couple of taps. They can also opt in to have their regulars reordered for them, as often as they actually buy, inside a budget they set and can change or cancel at any time.
Most retail stores go live in weeks rather than months. Products, customers and order history import from your current platform, your theme is set up to match your brand, and we map your existing URLs so the SEO you have already earned carries over. You keep both running side by side until you are ready to switch.
Unlimited. Every JustSell plan includes unlimited user accounts, so adding shop floor staff, a warehouse picker or a seasonal team never changes your bill. Each person gets their own login with the permissions you choose.
Still have questions?
Visit our FAQ page