
Food & drink
Ambient, chilled and frozen wholesalers and foodservice suppliers.
Chilled, ambient & frozen · weekly standing orders
JustSell is a distribution ecommerce platform that helps distributors sell online with a branded trade portal and mobile ordering app, connected straight to your ERP and accounting so you keep 100% of every sale. One platform for wholesale, retail and direct-to-consumer, with 0% commission.

Trusted by businesses worldwide

Newvend is a fully Irish owned company that specialises in the Vending and Wholesale Distribution of Cigarettes, Tobacco and Vape products, as well as the installation of vending machines and shop fittings.

OV Distribution is a UK-based wholesale distributor of e-liquids and vape hardware, supplying trade customers with leading vape brands at competitive wholesale prices.

Grange Builders Providers is an Award winning Business based in Dublin for over 25 years. They have a loyal workforce of over 70 people and offer a same day delivery service of their home value products.

Universal Forklifts LTD is a family run business, based in Ireland. We are the sole agents for JAC forklifts in Ireland and the UK, offering Diesel, Electric and Gas forklifts for both Hire and Sale.

The Real Snack City is a US-based business that sells high-quality exotic snacks, offering a wide variety of hard-to-find snacks for both B2C and B2B customers.

Ronaynes Schools is a premier supplier for school construction study classrooms. With an extensive range of over 1,000 products in their woodwork and technology catalogues, they are a one-stop destination for all construction educational needs.

MST Parts Group is considered the UK leader in the earthmoving spare parts market and is the trusted supplier to most of the major earthmoving machinery operators working in the UK.

Low cost minibus is a UK wide business, and has a huge fleet of vehicles that includes minibuses. With over 15 years of experience in this sector. They deliver minibuses to customers no matter where they are in the UK and Europe.

The VBA's Malcolm Wright and Arthur Wappat are highly experienced in selling veterinary practices and negotiating the optimum value. They work closely with clients from the outset to fully understand their practice so that we can demonstrate its value to prospective buyers.

Newvend is a fully Irish owned company that specialises in the Vending and Wholesale Distribution of Cigarettes, Tobacco and Vape products, as well as the installation of vending machines and shop fittings.

OV Distribution is a UK-based wholesale distributor of e-liquids and vape hardware, supplying trade customers with leading vape brands at competitive wholesale prices.

Grange Builders Providers is an Award winning Business based in Dublin for over 25 years. They have a loyal workforce of over 70 people and offer a same day delivery service of their home value products.

Universal Forklifts LTD is a family run business, based in Ireland. We are the sole agents for JAC forklifts in Ireland and the UK, offering Diesel, Electric and Gas forklifts for both Hire and Sale.

The Real Snack City is a US-based business that sells high-quality exotic snacks, offering a wide variety of hard-to-find snacks for both B2C and B2B customers.

Ronaynes Schools is a premier supplier for school construction study classrooms. With an extensive range of over 1,000 products in their woodwork and technology catalogues, they are a one-stop destination for all construction educational needs.

MST Parts Group is considered the UK leader in the earthmoving spare parts market and is the trusted supplier to most of the major earthmoving machinery operators working in the UK.

Low cost minibus is a UK wide business, and has a huge fleet of vehicles that includes minibuses. With over 15 years of experience in this sector. They deliver minibuses to customers no matter where they are in the UK and Europe.

The VBA's Malcolm Wright and Arthur Wappat are highly experienced in selling veterinary practices and negotiating the optimum value. They work closely with clients from the outset to fully understand their practice so that we can demonstrate its value to prospective buyers.
Manual order entry, emailed price lists and commission fees quietly eat your margin and your team's time. JustSell digitises trade ordering on one platform that connects to the systems you already run.
Orders arrive by phone, email and WhatsApp
Staff manually check stock and pricing
Repeat customers keep asking for invoices and past orders
Sales reps and office staff work from different information
Errors happen when prices or quantities are typed by hand
Customers log in and place orders themselves
Pricing is shown based on the customer account
Stock availability is easier to manage and track
Repeat ordering becomes much faster
Office staff, reps and customers work from the same system
A private wholesale trade portal, a public retail storefront and a branded mobile ordering app, all from one catalogue and one stock pool.
0% commission on every order and your own choice of payment processor. A fixed monthly fee instead of a percentage that scales with your volume.
Real-time, two-way integration with your ERP and accounting systems, so products, stock, pricing and orders are always in sync.
Distribution runs on volume and thin margins, so a platform that takes a slice of every order costs you a fortune. JustSell charges a fixed monthly subscription and takes 0% commission, on wholesale, retail and direct-to-consumer orders alike. Plug in your own payment processor, or let trade customers buy on account.

Stop emailing spreadsheets and re-keying special prices. Set contract pricing, tiered volume discounts and per-account price lists once, and JustSell applies the right price automatically the moment a customer logs in, while the public still sees your RRP.

Give every trade customer their own branded ordering app and a self-service portal, so they reorder in seconds, see live stock and track orders themselves, instead of phoning or emailing your team to type up every order.

Equip reps and van-sales drivers to place and manage orders on the move, even offline, with live stock and each customer's own pricing. Reps stay credited with the account when customers self-serve, so you digitise ordering without upsetting your sales team.

Up to four in ten calls into a trade office are the same question, where is my order. JustSell replaces them with live, self-serve tracking pulled from your warehouse, courier and ERP, so buyers see exactly where every order is, from picking to doorstep, and your phones go quiet.
Track trade versus retail revenue, top accounts, repeat rates, margin and rep performance in one live dashboard, so you spot the accounts to grow, the lines to push and the margin to protect, without exporting a single spreadsheet.

Trade buyers rarely browse, they reorder. JustSell gives them a quick order pad, CSV and spreadsheet upload, saved lists and reusable templates, so big repeat orders take seconds. Retail shoppers get one-tap favourites and reorder too, so every customer buys faster.

Cut the back-and-forth with your finance team. Trade accounts view statements, download invoices and credit notes and pay on account online, in full or part. Retail customers pay securely by card at checkout and get instant receipts, all through your own payment processor at 0% commission.

Your largest accounts buy through their own procurement platforms. JustSell connects with cXML and OCI punchout and EDI, so buyers shop your live, contract-priced catalogue from inside SAP Ariba, Coupa or Oracle, and orders, dispatch notes and invoices flow back automatically. The same platform still runs your public retail and direct-to-consumer storefront, so you serve enterprise and retail from one system.

JustSell connects to your ERP and accounting software with real-time, two-way sync, so your warehouse, finance and ecommerce always agree. No middleware headaches, no double data entry, no overselling.









Credit limits, net-30 / net-14, PO numbers and on-account checkout for trade buyers.
See the B2B portalLive availability across every depot, synced from your ERP, so reps and buyers never oversell.
Orders route to the nearest depot with stock, cutting delivery times and carriage across your network.
Buyers request a quote, your rep prices it on contract terms, and it converts to an order in one tap.
Multiple logins per account with roles, spend approvals and head-office to branch hierarchy.
Recurring and scheduled reorders for regular buyers, locking in predictable weekly volume.
See the ordering appAI search finds the right SKU fast, and turns emailed order lists into priced, ERP-ready orders.
Multi-currency, multi-language and multi-tax per customer group, ready for export and cross-border trade.
Built-in email campaigns and automated reminders win back dormant accounts and prompt regular customers to reorder.
From food and drink to building materials, JustSell is configured around how your sector actually orders, prices and delivers.

Ambient, chilled and frozen wholesalers and foodservice suppliers.
Chilled, ambient & frozen · weekly standing orders

Building materials, timber and construction supplies distribution.
Account credit · branch collection & delivery

Cash & carry, grocery and fast-moving consumer goods wholesalers.
Cash & carry pricing · bulk & multi-buy

Automotive, manufacturing and janitorial / sanitary supplies.
Part-number search · same-day depot routing

Vape, e-liquid and e-cigarette wholesalers and trade distributors.
Tiered trade pricing · age-restricted SKUs

Vitamins, supplements, sports nutrition and natural wellness distributors.
Subscription reorders · batch & expiry control
Trade accounts log into their own portal; retail shoppers browse your public storefront, each on web or your branded app.
Customers find products by category, search term, code or saved lists.
Trade accounts get customer-specific pricing, discounts and agreed terms; retail customers see your public prices, all applied automatically.
Customers check out directly or request a quote, depending on your process.
Orders come into your admin area, so your team processes them clearly.
The next order is easier, from history, favourites or saved product lists.
Your customers are busy. They do not always want to wait for a call back, ask for the same price again or search through old emails to repeat an order. With JustSell, trade and retail buyers get a smoother way to buy, while you keep your business in control.
JustSell is not only for customers. It helps your internal teams work with less pressure.
Reps focus on relationships, bigger accounts and new opportunities instead of chasing simple repeat orders.
Staff spend less time retyping orders, checking old emails or answering the same account questions.
Owners and managers get visibility of online orders, customer activity, product demand and sales performance.
Staff support walk-in and account customers with clearer product, pricing and order information.
With account information, invoices and payments connected, finance reduces back-and-forth on customer accounts.
A normal e-commerce website is built for simple, one-off selling. A distributor needs more.
Same pricing for every buyer
Built for one-off purchases
Basic product pages, no specs or variants
One storefront, no trade portal
No sales rep ordering tools
No quotes, POs or account workflows
No stock, warehouse or ERP awareness
Often commission or app-heavy
Customer-specific trade pricing and public retail prices
Built for repeat wholesale, retail and direct-to-consumer ordering
Rich catalogue with specs, variants and account access
Trade portal and public retail storefront
Sales rep ordering tools
Order, quote and account-based workflows
Built around wholesale and distribution operations
0% commission on JustSell online sales
See how JustSell compares with the other ecommerce platforms distributors evaluate. No hidden commission, no surprises.
JustSell
| JustSell | Feature | k-ecommerce |
|---|---|---|
| 0% forever | Commission on wholesale & retail sales | Quoted / custom |
| Any processor | Bring your own payment processor | Integrations |
| Your own native app | Branded customer app (App Store & Google Play) | Web only |
| Built-in, ERP-driven | Customer-specific & contract pricing | Built-in |
| Native, two-way | Real-time ERP & accounting integration | ERP-native |
| One catalogue & stock | Sell wholesale, retail & direct-to-consumer from one platform | Wholesale + retail |
| Built-in, offline | Sales rep / van-sales app (offline) | Not offered |
| Built-in | Credit accounts & net payment terms | Built-in |
| One-tap reorder | One-tap repeat ordering | Reorder |
| cXML, OCI & EDI | Punchout & EDI procurement integration | Punchout add-on |
Comparison reflects publicly available information at the time of publication. Verify with each platform before making a decision.
Schedule a free, no-obligation demo with our retail specialists and see how JustSell can transform your business.
Everything you need to know about ecommerce for distributors with JustSell.
Distribution e-commerce is an online ordering system that lets distributors and trade suppliers sell to their business customers efficiently. Instead of taking orders by phone, email and spreadsheet, trade customers log in to a portal or app, see their own agreed pricing, check live stock and place or repeat orders themselves, while your team manages everything from one connected platform.
Yes. JustSell is built for distribution, wholesale and trade supply businesses, helping you manage customer accounts, customer-specific pricing, repeat ordering, credit terms and account-based buying. It suits growing distributors as well as established multi-branch operations that want a more efficient, scalable ordering process.
JustSell is a fixed monthly subscription, not a cut of your sales. A distributor processing £20,000 of orders and one processing £2m both pay zero platform commission. You only ever pay your chosen payment provider's processing fee, which you control. Compared with platforms that take a percentage of every order, the saving on distribution volumes is substantial.
Yes. JustSell never locks you into a single processor or takes a per-order cut. Plug in Stripe, your bank's gateway, open banking, or offer trade customers on-account checkout with net terms. You keep the relationship and the rate, and we never sit in the middle of the money.
Yes. JustSell connects to your back office with real-time, two-way sync, so products, stock, customer-specific pricing and orders stay aligned across systems. We integrate with common ERP and accounting packages (including Sage, Xero and QuickBooks) so reps never oversell and your team never re-keys an order by hand.
Yes. Run a private trade portal with customer-specific pricing and credit accounts alongside a public retail storefront, from one product catalogue and one shared stock pool. Trade customers log in to see their prices; the public sees your RRP. One back office, one inventory, never oversold.
Absolutely. Set contract pricing, tiered volume discounts and customer-specific price lists that apply automatically the moment a trade customer logs in. No more emailing spreadsheets or hand-keying special prices, every account sees exactly what they have been agreed.
Yes. Your trade customers download your own branded app from the Apple App Store and Google Play, with your logo, colours and catalogue. They reorder in seconds, browse their history and check live stock from the warehouse, which cuts phone and email orders your team has to type up.
Yes. The sales rep app lets field and van-sales teams place and manage orders on the move, with offline capability for poor-signal sites. Reps stay credited with the account even when the customer self-serves online, so you digitise ordering without upsetting your sales team.
Yes. Distribution runs on credit, so JustSell supports trade accounts with credit limits, net-30 / net-14 terms, PO numbers and on-account checkout. Orders that would breach a limit can be held automatically, and your finance team sees exposure across every account.
Yes. JustSell is built for big distribution catalogues, thousands of SKUs, variants, pack sizes, minimum order quantities and fast search, so buyers find and reorder bulky baskets quickly. Stock syncs in real time across your web store and app.
Yes. JustSell shows live availability across every depot and warehouse, synced from your ERP, so reps and trade buyers never oversell. Orders can route automatically to the nearest location with stock, which cuts delivery times and carriage across your network.
Yes. Each trade account can have multiple buyers with their own logins, role-based permissions and spend approvals. You can also mirror a customer's head-office and branch structure, so every site sees the right pricing, catalogue and credit.
Yes. Buyers request a quote, your rep prices it against their contract terms, and the customer converts it to a live order in one tap, with the same lines, references and pricing. No email chains, and nothing to rekey into your ERP.
Yes. JustSell supports multi-currency, multi-language and multi-tax per customer group, so you can sell across multiple countries and regions with the right price, language and tax treatment for each account, ready for export trade.
Most distributors are live within weeks, not months. Our onboarding team imports your catalogue, configures your trade pricing and connects your ERP and accounting system, then trains your team. The platform is built around how trade distribution actually buys.
Still have questions?
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