Distribution E-Commerce

Distribution Ecommerce for
Wellness

JustSell is a distribution ecommerce platform that helps distributors sell online with a branded trade portal and mobile ordering app, connected straight to your ERP and accounting so you keep 100% of every sale. One platform for wholesale, retail and direct-to-consumer, with 0% commission.

  • Branded trade portal and customer ordering app
  • Customer-specific pricing, credit accounts and net terms
  • Real-time ERP and accounting integration
  • Wholesale, retail and direct-to-consumer from one catalogue
  • 0% commission, keep 100% of every order
Distributor managing trade portal, branded ordering app and ERP-connected dashboard on JustSell

Trusted by businesses worldwide

Newvend

Newvend is a fully Irish owned company that specialises in the Vending and Wholesale Distribution of Cigarettes, Tobacco and Vape products, as well as the installation of vending machines and shop fittings.

OV Distribution

OV Distribution is a UK-based wholesale distributor of e-liquids and vape hardware, supplying trade customers with leading vape brands at competitive wholesale prices.

Grange Builders Providers Homevalue

Grange Builders Providers is an Award winning Business based in Dublin for over 25 years. They have a loyal workforce of over 70 people and offer a same day delivery service of their home value products.

Universal Forklifts Limited

Universal Forklifts LTD is a family run business, based in Ireland. We are the sole agents for JAC forklifts in Ireland and the UK, offering Diesel, Electric and Gas forklifts for both Hire and Sale.

The Real Snack City

The Real Snack City is a US-based business that sells high-quality exotic snacks, offering a wide variety of hard-to-find snacks for both B2C and B2B customers.

Ronayne Tool & Machinery

Ronaynes Schools is a premier supplier for school construction study classrooms. With an extensive range of over 1,000 products in their woodwork and technology catalogues, they are a one-stop destination for all construction educational needs.

MST ITR

MST Parts Group is considered the UK leader in the earthmoving spare parts market and is the trusted supplier to most of the major earthmoving machinery operators working in the UK.

Low Cost Minibus UK

Low cost minibus is a UK wide business, and has a huge fleet of vehicles that includes minibuses. With over 15 years of experience in this sector. They deliver minibuses to customers no matter where they are in the UK and Europe.

VBA

The VBA's Malcolm Wright and Arthur Wappat are highly experienced in selling veterinary practices and negotiating the optimum value. They work closely with clients from the outset to fully understand their practice so that we can demonstrate its value to prospective buyers.

Newvend

Newvend is a fully Irish owned company that specialises in the Vending and Wholesale Distribution of Cigarettes, Tobacco and Vape products, as well as the installation of vending machines and shop fittings.

OV Distribution

OV Distribution is a UK-based wholesale distributor of e-liquids and vape hardware, supplying trade customers with leading vape brands at competitive wholesale prices.

Grange Builders Providers Homevalue

Grange Builders Providers is an Award winning Business based in Dublin for over 25 years. They have a loyal workforce of over 70 people and offer a same day delivery service of their home value products.

Universal Forklifts Limited

Universal Forklifts LTD is a family run business, based in Ireland. We are the sole agents for JAC forklifts in Ireland and the UK, offering Diesel, Electric and Gas forklifts for both Hire and Sale.

The Real Snack City

The Real Snack City is a US-based business that sells high-quality exotic snacks, offering a wide variety of hard-to-find snacks for both B2C and B2B customers.

Ronayne Tool & Machinery

Ronaynes Schools is a premier supplier for school construction study classrooms. With an extensive range of over 1,000 products in their woodwork and technology catalogues, they are a one-stop destination for all construction educational needs.

MST ITR

MST Parts Group is considered the UK leader in the earthmoving spare parts market and is the trusted supplier to most of the major earthmoving machinery operators working in the UK.

Low Cost Minibus UK

Low cost minibus is a UK wide business, and has a huge fleet of vehicles that includes minibuses. With over 15 years of experience in this sector. They deliver minibuses to customers no matter where they are in the UK and Europe.

VBA

The VBA's Malcolm Wright and Arthur Wappat are highly experienced in selling veterinary practices and negotiating the optimum value. They work closely with clients from the outset to fully understand their practice so that we can demonstrate its value to prospective buyers.

Stop running distribution on phone, email and paperwork

Manual order entry, emailed price lists and commission fees quietly eat your margin and your team's time. JustSell digitises trade ordering on one platform that connects to the systems you already run.

THE OLD WAY

Without a proper trade ordering system

Orders arrive by phone, email and WhatsApp

Staff manually check stock and pricing

Repeat customers keep asking for invoices and past orders

Sales reps and office staff work from different information

Errors happen when prices or quantities are typed by hand

WITH JUSTSELL

With JustSell distribution e-commerce

Customers log in and place orders themselves

Pricing is shown based on the customer account

Stock availability is easier to manage and track

Repeat ordering becomes much faster

Office staff, reps and customers work from the same system

Why distributors choose JustSell

Sell everywhere, keep your margin, connect everything

Sell everywhere

A private wholesale trade portal, a public retail storefront and a branded mobile ordering app, all from one catalogue and one stock pool.

Keep your margin

0% commission on every order and your own choice of payment processor. A fixed monthly fee instead of a percentage that scales with your volume.

Connect everything

Real-time, two-way integration with your ERP and accounting systems, so products, stock, pricing and orders are always in sync.

0% Commission

Keep 100% of every order, on your own payment terms

Distribution runs on volume and thin margins, so a platform that takes a slice of every order costs you a fortune. JustSell charges a fixed monthly subscription and takes 0% commission, on wholesale, retail and direct-to-consumer orders alike. Plug in your own payment processor, or let trade customers buy on account.

  • Fixed monthly fee, never a percentage of sales
  • Bring your own payment processor, keep your rate
  • On-account checkout with net terms for trade
  • No per-order fees on web or app
Book a demo
JustSell order settlement 0% commission panel
Customer-Specific Pricing

Every trade account sees their own contract price

Stop emailing spreadsheets and re-keying special prices. Set contract pricing, tiered volume discounts and per-account price lists once, and JustSell applies the right price automatically the moment a customer logs in, while the public still sees your RRP.

  • Customer-specific and contract pricing per account
  • Tiered volume discounts that apply automatically
  • Minimum order quantities and pack sizes
  • Public visitors never see your trade prices
JustSell live pricing engine panel
Branded App & Portal

Your own branded app and self-service trade portal

Give every trade customer their own branded ordering app and a self-service portal, so they reorder in seconds, see live stock and track orders themselves, instead of phoning or emailing your team to type up every order.

  • Your own app on the Apple App Store and Google Play
  • Self-service portal login for every trade account
  • One-tap reorder from order history
  • Live stock and order tracking, 24/7
  • Fewer phone and email orders to rekey
JustSell branded ordering app panel
Sales Rep & Van Sales

Mobilise your field and van-sales team

Equip reps and van-sales drivers to place and manage orders on the move, even offline, with live stock and each customer's own pricing. Reps stay credited with the account when customers self-serve, so you digitise ordering without upsetting your sales team.

  • Place orders on the move, offline-capable
  • Live stock and customer-specific pricing
  • Rep stays credited on self-serve orders
  • Daily route and customer call list
  • Barcode and SKU quick-add
JustSell sales rep and van-sales app panel
Orders & Deliveries

End the "where's my order?" calls

Up to four in ten calls into a trade office are the same question, where is my order. JustSell replaces them with live, self-serve tracking pulled from your warehouse, courier and ERP, so buyers see exactly where every order is, from picking to doorstep, and your phones go quiet.

  • Real-time order status, picking to delivery
  • Proof of delivery and signature download
  • Part-delivery and backorder visibility
  • Delivery windows and courier tracking
  • One-tap reorder from any past delivery
Book a demo
JustSell order tracking panel
Reporting & Insights

See your whole business in one dashboard

Track trade versus retail revenue, top accounts, repeat rates, margin and rep performance in one live dashboard, so you spot the accounts to grow, the lines to push and the margin to protect, without exporting a single spreadsheet.

  • Trade vs retail revenue, side by side
  • Top accounts and reorder rates
  • Margin by account and by line
  • Sales rep performance and activity
  • Live insight, no spreadsheet exports
Book a demo
JustSell business insights dashboard panel
Quick & Bulk Ordering

Reorder fifty lines in under a minute

Trade buyers rarely browse, they reorder. JustSell gives them a quick order pad, CSV and spreadsheet upload, saved lists and reusable templates, so big repeat orders take seconds. Retail shoppers get one-tap favourites and reorder too, so every customer buys faster.

  • Quick order pad, add by SKU or product code
  • Upload a CSV or paste a spreadsheet to build a basket
  • Saved lists, favourites and reusable order templates
  • One-tap reorder from any past order, on web or app
JustSell quick order pad panel
Invoices & Payments

Statements, invoices and payments, all self-serve

Cut the back-and-forth with your finance team. Trade accounts view statements, download invoices and credit notes and pay on account online, in full or part. Retail customers pay securely by card at checkout and get instant receipts, all through your own payment processor at 0% commission.

  • Trade accounts view statements and download invoices
  • Pay invoices online, in full or part, against credit terms
  • Retail card checkout with instant receipts
  • Your own payment processor, 0% platform commission
JustSell account and billing panel
Punchout & EDI

Plug into your biggest customers' procurement systems

Your largest accounts buy through their own procurement platforms. JustSell connects with cXML and OCI punchout and EDI, so buyers shop your live, contract-priced catalogue from inside SAP Ariba, Coupa or Oracle, and orders, dispatch notes and invoices flow back automatically. The same platform still runs your public retail and direct-to-consumer storefront, so you serve enterprise and retail from one system.

  • cXML and OCI punchout into Ariba, Coupa and Oracle
  • EDI for orders, dispatch notes and invoices
  • Live, contract-specific pricing inside the buyer’s system
  • One platform for procurement-led wholesale and public retail
Book a demo
JustSell procurement connect punchout panel
Integrations

Fits the systems you already run

JustSell connects to your ERP and accounting software with real-time, two-way sync, so your warehouse, finance and ecommerce always agree. No middleware headaches, no double data entry, no overselling.

  • Two-way, real-time product, stock and price sync
  • Orders flow straight into your back office
  • Customer accounts and credit limits stay aligned
  • Works with common ERP and accounting packages
SAP — ERP
Square — Payments
Sage
Xero
QuickBooks
Oracle NetSuite — Accounting
Unleashed — Warehouse
Stripe — Payments
Microsoft Dynamics 365 — ERP
Plus everything else

Built for how distribution really works

Credit accounts & net terms

Credit limits, net-30 / net-14, PO numbers and on-account checkout for trade buyers.

See the B2B portal

Real-time multi-warehouse stock

Live availability across every depot, synced from your ERP, so reps and buyers never oversell.

Smart order routing

Orders route to the nearest depot with stock, cutting delivery times and carriage across your network.

Quotes, RFQ & approvals

Buyers request a quote, your rep prices it on contract terms, and it converts to an order in one tap.

Multi-buyer accounts

Multiple logins per account with roles, spend approvals and head-office to branch hierarchy.

Standing orders & subscriptions

Recurring and scheduled reorders for regular buyers, locking in predictable weekly volume.

See the ordering app

AI search & order capture

AI search finds the right SKU fast, and turns emailed order lists into priced, ERP-ready orders.

International selling

Multi-currency, multi-language and multi-tax per customer group, ready for export and cross-border trade.

Account marketing & reorder reminders

Built-in email campaigns and automated reminders win back dormant accounts and prompt regular customers to reorder.

Built for your sector

Distribution ecommerce for every trade

From food and drink to building materials, JustSell is configured around how your sector actually orders, prices and delivers.

Stacked beverage crates and bottled drinks in a food and drink wholesaler’s depot
Live stock

Food & drink

Ambient, chilled and frozen wholesalers and foodservice suppliers.

Ordering & pricing

Chilled, ambient & frozen · weekly standing orders

AmbientChilledFrozen
Racking stacked with cut timber and lengths of lumber in a builders merchant’s warehouse
Live stock

Builders merchants

Building materials, timber and construction supplies distribution.

Ordering & pricing

Account credit · branch collection & delivery

TimberAggregatesFixings
Forklift moving a pallet along a numbered aisle in a grocery and FMCG distribution centre
Live stock

FMCG & grocery

Cash & carry, grocery and fast-moving consumer goods wholesalers.

Ordering & pricing

Cash & carry pricing · bulk & multi-buy

Cash & carryMulti-buyBulk
Shelves of boxed components lining the aisles of an automotive and industrial parts warehouse
Live stock

Industrial & parts

Automotive, manufacturing and janitorial / sanitary supplies.

Ordering & pricing

Part-number search · same-day depot routing

AutomotiveJan/SanMRO
Tall pallet racking stacked with cased trade stock in a wholesale distribution warehouse
Live stock

Vape & e-liquids

Vape, e-liquid and e-cigarette wholesalers and trade distributors.

Ordering & pricing

Tiered trade pricing · age-restricted SKUs

E-liquidsDevicesDisposables
Warehouse operator driving a forklift past stocked pallet racking in a distribution depot
Live stock

Wellness & supplements

Vitamins, supplements, sports nutrition and natural wellness distributors.

Ordering & pricing

Subscription reorders · batch & expiry control

SupplementsVitaminsSports nutrition
How it works

How the JustSell distribution ordering flow works, in six steps

1

Step 1: Your customer arrives

Trade accounts log into their own portal; retail shoppers browse your public storefront, each on web or your branded app.

2

Step 2: They browse or search

Customers find products by category, search term, code or saved lists.

3

Step 3: They see the right pricing

Trade accounts get customer-specific pricing, discounts and agreed terms; retail customers see your public prices, all applied automatically.

4

Step 4: They order or request a quote

Customers check out directly or request a quote, depending on your process.

5

Step 5: Your team reviews and fulfils

Orders come into your admin area, so your team processes them clearly.

6

Step 6: They come back and reorder

The next order is easier, from history, favourites or saved product lists.

Buyer experience

A better buying experience for trade and retail customers

Your customers are busy. They do not always want to wait for a call back, ask for the same price again or search through old emails to repeat an order. With JustSell, trade and retail buyers get a smoother way to buy, while you keep your business in control.

Log in anytime
See the right prices
Find products quickly
Repeat previous orders
Check product information
Request a quote or check out
Place orders online
Use saved delivery and account details
Buy from desktop or mobile
Order any time, day or night
For your whole team

A better working day for your internal team

JustSell is not only for customers. It helps your internal teams work with less pressure.

Sales teams

Reps focus on relationships, bigger accounts and new opportunities instead of chasing simple repeat orders.

Admin teams

Staff spend less time retyping orders, checking old emails or answering the same account questions.

Management

Owners and managers get visibility of online orders, customer activity, product demand and sales performance.

Trade counter teams

Staff support walk-in and account customers with clearer product, pricing and order information.

Finance teams

With account information, invoices and payments connected, finance reduces back-and-forth on customer accounts.

Why not a basic shop

JustSell vs a basic e-commerce website

A normal e-commerce website is built for simple, one-off selling. A distributor needs more.

BASIC ONLINE SHOP

A generic e-commerce webshop

Same pricing for every buyer

Built for one-off purchases

Basic product pages, no specs or variants

One storefront, no trade portal

No sales rep ordering tools

No quotes, POs or account workflows

No stock, warehouse or ERP awareness

Often commission or app-heavy

JUSTSELL DISTRIBUTION E-COMMERCE

A distribution e-commerce platform

Customer-specific trade pricing and public retail prices

Built for repeat wholesale, retail and direct-to-consumer ordering

Rich catalogue with specs, variants and account access

Trade portal and public retail storefront

Sales rep ordering tools

Order, quote and account-based workflows

Built around wholesale and distribution operations

0% commission on JustSell online sales

How We Stack Up

See how JustSell compares with the other ecommerce platforms distributors evaluate. No hidden commission, no surprises.

JustSellJustSell
k-ecommerce logo
k-ecommerce
JustSell compared with k-ecommerce, feature by feature
JustSellFeaturek-ecommerce
0% foreverCommission on wholesale & retail salesQuoted / custom
Any processorBring your own payment processorIntegrations
Your own native appBranded customer app (App Store & Google Play)Web only
Built-in, ERP-drivenCustomer-specific & contract pricingBuilt-in
Native, two-wayReal-time ERP & accounting integrationERP-native
One catalogue & stockSell wholesale, retail & direct-to-consumer from one platformWholesale + retail
Built-in, offlineSales rep / van-sales app (offline)Not offered
Built-inCredit accounts & net payment termsBuilt-in
One-tap reorderOne-tap repeat orderingReorder
cXML, OCI & EDIPunchout & EDI procurement integrationPunchout add-on

Comparison reflects publicly available information at the time of publication. Verify with each platform before making a decision.

Book a call with an expert

Schedule a free, no-obligation demo with our retail specialists and see how JustSell can transform your business.

Frequently asked questions

Everything you need to know about ecommerce for distributors with JustSell.

Distribution e-commerce is an online ordering system that lets distributors and trade suppliers sell to their business customers efficiently. Instead of taking orders by phone, email and spreadsheet, trade customers log in to a portal or app, see their own agreed pricing, check live stock and place or repeat orders themselves, while your team manages everything from one connected platform.

Yes. JustSell is built for distribution, wholesale and trade supply businesses, helping you manage customer accounts, customer-specific pricing, repeat ordering, credit terms and account-based buying. It suits growing distributors as well as established multi-branch operations that want a more efficient, scalable ordering process.

JustSell is a fixed monthly subscription, not a cut of your sales. A distributor processing £20,000 of orders and one processing £2m both pay zero platform commission. You only ever pay your chosen payment provider's processing fee, which you control. Compared with platforms that take a percentage of every order, the saving on distribution volumes is substantial.

Yes. JustSell never locks you into a single processor or takes a per-order cut. Plug in Stripe, your bank's gateway, open banking, or offer trade customers on-account checkout with net terms. You keep the relationship and the rate, and we never sit in the middle of the money.

Yes. JustSell connects to your back office with real-time, two-way sync, so products, stock, customer-specific pricing and orders stay aligned across systems. We integrate with common ERP and accounting packages (including Sage, Xero and QuickBooks) so reps never oversell and your team never re-keys an order by hand.

Yes. Run a private trade portal with customer-specific pricing and credit accounts alongside a public retail storefront, from one product catalogue and one shared stock pool. Trade customers log in to see their prices; the public sees your RRP. One back office, one inventory, never oversold.

Absolutely. Set contract pricing, tiered volume discounts and customer-specific price lists that apply automatically the moment a trade customer logs in. No more emailing spreadsheets or hand-keying special prices, every account sees exactly what they have been agreed.

Yes. Your trade customers download your own branded app from the Apple App Store and Google Play, with your logo, colours and catalogue. They reorder in seconds, browse their history and check live stock from the warehouse, which cuts phone and email orders your team has to type up.

Yes. The sales rep app lets field and van-sales teams place and manage orders on the move, with offline capability for poor-signal sites. Reps stay credited with the account even when the customer self-serves online, so you digitise ordering without upsetting your sales team.

Yes. Distribution runs on credit, so JustSell supports trade accounts with credit limits, net-30 / net-14 terms, PO numbers and on-account checkout. Orders that would breach a limit can be held automatically, and your finance team sees exposure across every account.

Yes. JustSell is built for big distribution catalogues, thousands of SKUs, variants, pack sizes, minimum order quantities and fast search, so buyers find and reorder bulky baskets quickly. Stock syncs in real time across your web store and app.

Yes. JustSell shows live availability across every depot and warehouse, synced from your ERP, so reps and trade buyers never oversell. Orders can route automatically to the nearest location with stock, which cuts delivery times and carriage across your network.

Yes. Each trade account can have multiple buyers with their own logins, role-based permissions and spend approvals. You can also mirror a customer's head-office and branch structure, so every site sees the right pricing, catalogue and credit.

Yes. Buyers request a quote, your rep prices it against their contract terms, and the customer converts it to a live order in one tap, with the same lines, references and pricing. No email chains, and nothing to rekey into your ERP.

Yes. JustSell supports multi-currency, multi-language and multi-tax per customer group, so you can sell across multiple countries and regions with the right price, language and tax treatment for each account, ready for export trade.

Most distributors are live within weeks, not months. Our onboarding team imports your catalogue, configures your trade pricing and connects your ERP and accounting system, then trains your team. The platform is built around how trade distribution actually buys.

Still have questions?

Visit our FAQ page