One platform for
consumers and trade
The complete B2B and B2C ecommerce platform for businesses that sell to consumers and trade. Launch your branded retail storefront, your private B2B portal, your branded mobile ordering app and your sales-rep app, all on one ecommerce platform, all with 0% commission.
- Public B2C storefront with branded retail app
- Private B2B trade portal with customer-specific pricing
- One shared inventory across retail and trade, never oversold
- Combined back-office: orders, customers and reports unified
- 0% commission on every order, B2C and B2B
Trusted by businesses worldwide
Newvend is a fully Irish owned company that specialises in the Vending and Wholesale Distribution of Cigarettes, Tobacco and Vape products, as well as the installation of vending machines and shop fittings.
OV Distribution is a UK-based wholesale distributor of e-liquids and vape hardware, supplying trade customers with leading vape brands at competitive wholesale prices.
Grange Builders Providers is an Award winning Business based in Dublin for over 25 years. They have a loyal workforce of over 70 people and offer a same day delivery service of their home value products.
Universal Forklifts LTD is a family run business, based in Ireland. We are the sole agents for JAC forklifts in Ireland and the UK, offering Diesel, Electric and Gas forklifts for both Hire and Sale.
The Real Snack City is a US-based business that sells high-quality exotic snacks, offering a wide variety of hard-to-find snacks for both B2C and B2B customers.
Ronaynes Schools is a premier supplier for school construction study classrooms. With an extensive range of over 1,000 products in their woodwork and technology catalogues, they are a one-stop destination for all construction educational needs.
MST Parts Group is considered the UK leader in the earthmoving spare parts market and is the trusted supplier to most of the major earthmoving machinery operators working in the UK.
Low cost minibus is a UK wide business, and has a huge fleet of vehicles that includes minibuses. With over 15 years of experience in this sector. They deliver minibuses to customers no matter where they are in the UK and Europe.
The VBA's Malcolm Wright and Arthur Wappat are highly experienced in selling veterinary practices and negotiating the optimum value. They work closely with clients from the outset to fully understand their practice so that we can demonstrate its value to prospective buyers.
Newvend is a fully Irish owned company that specialises in the Vending and Wholesale Distribution of Cigarettes, Tobacco and Vape products, as well as the installation of vending machines and shop fittings.
OV Distribution is a UK-based wholesale distributor of e-liquids and vape hardware, supplying trade customers with leading vape brands at competitive wholesale prices.
Grange Builders Providers is an Award winning Business based in Dublin for over 25 years. They have a loyal workforce of over 70 people and offer a same day delivery service of their home value products.
Universal Forklifts LTD is a family run business, based in Ireland. We are the sole agents for JAC forklifts in Ireland and the UK, offering Diesel, Electric and Gas forklifts for both Hire and Sale.
The Real Snack City is a US-based business that sells high-quality exotic snacks, offering a wide variety of hard-to-find snacks for both B2C and B2B customers.
Ronaynes Schools is a premier supplier for school construction study classrooms. With an extensive range of over 1,000 products in their woodwork and technology catalogues, they are a one-stop destination for all construction educational needs.
MST Parts Group is considered the UK leader in the earthmoving spare parts market and is the trusted supplier to most of the major earthmoving machinery operators working in the UK.
Low cost minibus is a UK wide business, and has a huge fleet of vehicles that includes minibuses. With over 15 years of experience in this sector. They deliver minibuses to customers no matter where they are in the UK and Europe.
The VBA's Malcolm Wright and Arthur Wappat are highly experienced in selling veterinary practices and negotiating the optimum value. They work closely with clients from the outset to fully understand their practice so that we can demonstrate its value to prospective buyers.
Stop running two systems for one business
Most hybrid sellers duct-tape a retail store and a B2B add-on together. JustSell ships one platform that handles both audiences natively, from one product master, one stock pool and one back office.
Retail stack + B2B add-on
Shopify + B2B app · WooCommerce + plugin · Two systems
Stock oversold when retail and trade fight for the same SKU
Trade buyer signs in and still sees retail prices, margin leaks
Combined revenue requires manual spreadsheet merging
Two subscriptions, two integrations, two support contracts
The hidden cost of two systems
B2C + B2B Combo Platform
One tenant · One catalogue · One stock pool
Shared stock pool, retail and trade never oversell each other
Logged-in trade prices kick in automatically per account
Combined revenue dashboard, B2C and B2B side-by-side
One subscription, one integration, one support team
What you get with JustSell Combo
Built for every customer you sell to
From a walk-in consumer to a multi-site distributor, one combo platform that gives every buyer the right experience.
Public consumer (B2C)
Browses your storefront at retail RRP, checks out as guest, gets push offers and abandoned-cart recovery.
Loyalty member
Repeat shopper using your branded app, member pricing applied automatically, faster checkout with saved cards.
Trade buyer (B2B)
Logs into the private portal for contract pricing, places bulk orders on credit terms, downloads invoices, reorders in one tap.
Distributor / chain
Multi-site trade account with tiered bulk pricing, sales-rep visits, ERP-synced stock and field-ordering support.
Set a credit limit on every trade account
Give B2B trade accounts the credit terms they expect, with a firm limit on every account, while B2C consumers keep checking out instantly by card or wallet. One platform applies the right rule the moment a customer logs in, so retail buyers never wait and trade buyers never overstretch.
- Per-account credit limits with live available balance
- Orders auto-held when they would breach the limit
- Net-30 / net-14 terms and PO numbers at trade checkout
- Consumers still pay instantly by card, wallet or BNPL
- Finance sees total exposure across every account
Invoices, credit notes and statements, sorted
Every B2B trade order raises a proper invoice, returns become credit notes in a click, and each account gets a monthly statement, all automatically. B2C consumers get instant email receipts on checkout. One back office handles the paperwork for both audiences, ready to export to your accounts package.
- Auto-generate invoices on every trade order
- Raise credit notes against returns in one click
- Monthly statements emailed to each trade account
- VAT-ready exports to Xero, Sage and QuickBooks
- Consumers receive instant email receipts
Protect your margin on every account, retail and trade
Set a target margin on each B2B trade account so volume discounts never quietly erode your profit, and watch your B2C retail margins in the same view. The platform tracks cost, sell price and margin on every line, for consumers and trade buyers alike, and warns you before an account slips into the red.
- Live margin % per trade account and per order
- Floor margins that block loss-making trade prices
- Compare B2C retail vs B2B trade profitability side by side
- Cost price, sell price and margin on every line
- Alerts when an account dips below its target margin
Retail RRP for consumers, personal pricing for trade
Configure membership tiers and discounts effortlessly. Set up personalised pricing for each trade customer and let consumers see your standard retail RRP. The platform applies the right price automatically the moment a customer logs in.
- Customer-specific pricing rules per account
- Tiered volume discounts that apply automatically
- Minimum order quantities, when trade accounts need them
- Public visitors never see trade prices
- Credit limits and PO numbers surface at checkout for trade
Sell everywhere, manage from one place
Connect to major marketplaces like Amazon, eBay and Etsy alongside your own website, B2B portal and mobile apps. All channels sync automatically across the same shared inventory, so retail and trade never oversell each other and prices never have to be updated twice.
- Sync inventory across all channels in real time
- Centralised order management, all in one dashboard
- Increase your online presence on every marketplace
- Your webshop + marketplaces + B2B portal = win-win
- Orders from any channel land in the same backend
Your own branded ordering app for B2C and B2B
We launch your own branded Apple and Google app for a better customer buying experience. Consumers shop the public catalogue and check out fast. Trade customers log in and see their agreed contract pricing, one-tap reorder and account invoices. Same app, two experiences, your brand throughout.
- Faster performance than mobile websites
- Save card details for easy repeat orders
- Push notifications for promotions, restocks and order updates
- Higher conversions, fewer abandoned carts
- Published on Apple App Store and Google Play under your brand
A self-service portal that ends "where's my order?"
Give trade customers 24/7 access to their account, and consumers a smart self-service hub. Automate paperwork, cut inbound phone calls and let customers track orders, download invoices and reorder previous baskets in one tap.
- Complete order history & tracking
- Download invoices, statements & credit notes
- One-click reorder from order history
- Real-time delivery status updates
- Multi-site delivery address book
- In-app help & support inbox
One combo back-office, even on the road
Combo isn't just your storefront and trade portal, it extends to your field team too. Reps pull live stock from the same shared pool your B2C consumers and B2B trade buyers see, with customer-specific pricing on every visit. Orders placed in the field land in the same back-office as your retail and portal orders, never duplicated, never out of sync.
- Live stock from the shared B2C + B2B inventory pool
- Customer-specific trade pricing on every visit
- Convert quotes to orders instantly, into the same combo back-office
- Map view with nearby trade accounts and route planning
- Works fully offline and syncs to the combo platform automatically
Recover up to 80% of abandoned carts
Up to 80% of online shopping items are left abandoned in carts. JustSell automatically reminds B2C consumers and B2B trade buyers of their unfinished orders with personalised emails, push notifications and time-sensitive incentives, so your products don't go unnoticed.
Automated reminders
Personalised emails and push notifications, scheduled for optimal engagement.
Exclusive deals & incentives
Entice customers back with time-sensitive discounts to complete their purchase.
Boost conversion rates
Automated follow-ups turn abandoned carts into successful transactions.
Freedom to use any payment provider
Unlike other combo e-commerce platforms, JustSell lets you choose your own payment processing company. You're not tied to providers that charge excessive fees or commissions. Offer card payments to consumers and credit terms to trade customers, all in one checkout flow.
- Credit & debit cards (Stripe, Square, Adyen)
- PayPal, Apple Pay, Google Pay
- Direct debit & standing orders
- Cash on delivery or collection
- Open banking or any payment processor
- Trade credit terms + net-30 / net-14 invoicing
Customise everything with ease
Personalise every aspect of your B2C storefront and B2B portal, from colours and fonts to layout, image placement, cart and checkout pages. Create a unique shopping experience for consumers and a tailored ordering experience for trade buyers, all from the same CMS.
- Fully customisable product templates
- Custom cart & checkout pages, per audience
- Save templates for future use
- Responsive design on all devices
- Brand colours, fonts and imagery, consistent everywhere
Social media & email marketing
Manage social media accounts and email marketing campaigns all from one platform. Reach consumers on social and trade buyers in their inbox, create, schedule and track your marketing efforts for both audiences from a single dashboard.
- Link and manage multiple social media accounts
- Plan and schedule marketing campaigns
- Monitor engagement through analytics
- Create and design email marketing campaigns
- Personalised content with customer data, B2C and B2B
Built for hybrid sellers from day one
Most platforms bolt B2B onto a retail store, or bolt retail onto a B2B portal. JustSell was built combo from day one, so the B2C and B2B halves share the same product master, customer master and inventory natively.
One Platform
Two audiences, one back office
Stop running a retail store on one platform and a B2B portal on another. JustSell ships both, with shared product, stock and customer data, on one tenant.
Zero Commission
Keep 100% of every order
Fixed monthly subscription, no per-order cut. A consumer's £40 basket and a wholesale buyer's £4,000 order both cost you the same in platform fees, zero.
Done For You
Live in weeks, not months
No developers required. We build your storefront, trade portal, branded apps and ERP integrations for you. You approve, we submit to Apple and Google, you go live.
Everything else you need to run B2C and B2B together
Beyond the core features, JustSell ships a complete toolkit to run your B2C and B2B business efficiently from one back office.
AI-assisted SEO
AI-scored listings with actionable suggestions across both your public B2C catalogue and your logged-in B2B portal.
Push notifications
Announce flash sales, order updates, restocks and personalised recommendations to consumers and trade buyers alike.
One-tap product listing
Snap a photo, add details and publish to your B2C storefront, B2B portal, branded app and marketplaces in a single step.
Customer management
Unified CRM across B2C consumers and B2B trade accounts, complete history, segments, loyalty and personalisation.
Customer feedback
Capture feedback from both retail consumers and trade buyers after orders or visits, dashboards for service quality.
Loyalty & rewards
Points programs for B2C consumers and tier-based account rewards for B2B trade buyers, all configured from one dashboard, redeemable at checkout.
Real-time stock sync
Keep your B2C storefront, B2B portal, sales reps, marketplaces and EPoS in sync, retail and trade never oversell each other.
Delivery management
In-house route optimisation or third-party couriers for retail consumer deliveries and B2B bulk drops, real-time tracking and click-and-collect.
Own-driver delivery app
Plan routes for B2C home delivery and B2B trade drops, track drivers, send ETA updates, no third-party delivery commissions.
We build your B2C + B2B combo platform, you focus on selling
Done-for-you onboarding. No developers required. Live on web, App Store and Google Play in weeks, not months.
Discovery call
We map your B2C audiences, B2B accounts, products and pricing tiers.
We build the platform
Storefront, trade portal, branded apps and sales rep app, all configured for you.
You approve
Review the site, portal, branding and pricing before go-live.
Launch + grow
We submit to Apple and Google, you go live to both audiences from day one.
Why sellers pick JustSell over Shopify, Woo, BigCommerce and Magento
See how JustSell's B2C + B2B combo platform compares to running retail and trade on other platforms. No hidden costs, no surprises.
JustSell
Shopify| JustSell | Feature | Shopify |
|---|---|---|
| 0% Forever, both audiences | Commission on B2C + B2B Orders | 2.15–2.9% + $0.30 on every order |
| Built combo from day one | Native B2C + B2B on One Tenant | Requires Plus + B2B add-on |
| Native, applied at login | Customer-Specific Trade Pricing | Limited, B2B add-on only |
| One stock pool, both audiences | Shared Inventory (Retail + Trade) | Separate apps risk overselling |
| Included, iOS + Android | Branded Mobile App for B2C + B2B | Web optimised only |
| Included | Sales Rep App for Field Ordering | Not available |
| Native, with credit limits | Trade Credit & Net-30 Invoicing | Limited / paid add-ons |
| Built-in, one inventory | Multi-Channel (Amazon, eBay, Etsy) | Limited / paid sync apps |
| Native integrations | ERP / EPoS / Accounting | Paid apps or API |
| Dedicated agent, calls | Account Manager | Chat, email, community |
Pricing and features are accurate as of the date published. We encourage you to verify with each platform before making a decision.
Book a call with an expert
Schedule a free, no-obligation demo with our retail specialists and see how JustSell can transform your business.
Frequently asked questions
Everything you need to know about running B2C retail and B2B wholesale on one JustSell platform.
Absolutely. JustSell handles both B2B and B2C seamlessly on one platform. You can have different pricing, ordering workflows, and customer experiences for trade customers versus retail consumers, all managed from a single system.
B2B (Business-to-Business) trade involves selling to other businesses, often in bulk with negotiated pricing, credit terms, sales rep tools and bulk ordering. B2C (Business-to-Consumer) focuses on individual consumers. JustSell handles both natively, so the same product can sell on a public retail storefront and a private trade portal at different prices.
B2C (Business-to-Consumer) Ecommerce refers to online transactions between businesses and individual consumers. JustSell's combo platform is ideal for fashion retailers, lifestyle sellers, builder merchants, wholesalers and distributors, anyone who sells both to the public (B2C) and to trade accounts (B2B).
JustSell includes built-in SEO tools, social media integration and email marketing features to help customers discover your store. You can also sell on multiple marketplaces like Amazon, eBay and Etsy from the same platform, which increases visibility for both retail and trade buyers.
Yes. JustSell offers seamless integration with major marketplaces including Amazon, eBay, Etsy and more. Manage all your sales channels from one platform with synchronised inventory and orders, across both your B2C storefront and B2B portal.
JustSell combo supports the full B2C consumer toolkit (cards, digital wallets, Apple Pay, Google Pay, buy-now-pay-later, open banking) alongside the B2B trade toolkit (direct debit, net-30 invoicing, account credit limits, PO numbers). You pick the payment provider that works best for each side, no platform lock-in, no per-transaction commission either way.
JustSell combo is built to flex to hybrid businesses. Our white-glove onboarding team configures the platform around your workflows on both sides, custom retail pricing structures, trade tier rules, specialised ordering processes for trade accounts and consumer-facing promotions, all on the same tenant. If your B2C and B2B halves need different rules, the platform handles them natively.
Beyond saving thousands in commission fees, JustSell offers built-in B2B and B2C features that Shopify Plus charges extra for through apps. You get dedicated support (not tiered), native mobile apps for customers and sales reps, unlimited custom pricing tiers and a platform built for combined B2B + B2C workflows, not retrofitted from a B2C-only system.
WooCommerce requires significant technical expertise, ongoing maintenance, security updates, hosting management and often expensive plugins to achieve B2B functionality. JustSell is fully managed, secure and includes all combo features out of the box with dedicated support, no hidden costs.
Yes. JustSell uses a fixed monthly subscription instead of taking a percentage of each order, on either the retail or the wholesale side. A consumer placing a small basket and a wholesale buyer placing a five-figure order both cost you zero in platform commission.
Still have questions?
Visit our FAQ page