
Most platforms are a shop for the public with a few trade features added on, and they still need a second system behind them to hold your stock, your buying and your accounts. If you do not already own one, the price you were quoted is never the price you pay. JustSell does all of it: wholesale ecommerce where your agreed prices, your trade portal, your branch stock and your counter are one system, on one bill.
Wholesalers and distributors already on JustSell

Wholesale supplier offering a quality range of building products, from industry leading manufacturers, direct to the trade at the best possible prices.

Fife-based business supplying rental vehicles for both business and leisure to an ever-growing customer base, taking hire bookings online and managing its fleet schedule and diary.

Irish supplier of professional tools and machinery to trade and industry, with a broad catalogue of hand tools, power tools and workshop machinery.

Hardware and builders merchant buying group operating under Amalgamated Hardware PLC, providing scale, purchasing and business support to 175 affiliated merchants across the island of Ireland.

Hardware and agricultural supplies business in Ballylickey, Bantry, County Cork, stocking farm accessories, power tools, Husqvarna equipment, paint, workwear and safety gear.

Irish-owned steel stockholder established in 1947, supplying a complete range of fully CE-certified steel products including beams, hollow sections, angles, bars, plates and sheets from Baldoyle, Dublin.

Newcastle upon Tyne furniture supplier offering sofas, beds, headboards, student and flat-pack furniture on trade accounts, holding 95% of the range in stock with assembly and removal services.

International fusion restaurant in Newcastle upon Tyne serving Italian, Indian and Chinese dishes, stone-baked pizzas and grills, with a private function room for up to 32 guests.

Fully Irish-owned company specialising in vending and wholesale distribution of cigarettes, tobacco and vape products, plus vending machine installation and shop fittings.

Award-winning Dublin-based business, 25+ years in trade with a loyal team of 70+ and a same-day delivery service across home-value products.

Wholesale distributor of vaping products, nicotine pouches, rolling papers and accessories, also providing tobacco and vape vending machine services from Newry, Northern Ireland.

Leading agricultural business across Northern Ireland and the Republic of Ireland, supplying farm and hardware products and animal health lines from branches in Hilltown, Clough and Dundalk.

Gateshead hospitality wholesaler supplying quality wines, foods and condiments to the catering industry since 2001, alongside drinks, dried foods, cleaning supplies and packaging.

UK wholesale and retail supplier of vapes, e-liquids, nicotine pouches, smoking accessories, batteries, confectionery and household essentials, with next working day delivery.

Wholesale supplier offering a quality range of building products, from industry leading manufacturers, direct to the trade at the best possible prices.

Fife-based business supplying rental vehicles for both business and leisure to an ever-growing customer base, taking hire bookings online and managing its fleet schedule and diary.

Irish supplier of professional tools and machinery to trade and industry, with a broad catalogue of hand tools, power tools and workshop machinery.

Hardware and builders merchant buying group operating under Amalgamated Hardware PLC, providing scale, purchasing and business support to 175 affiliated merchants across the island of Ireland.

Hardware and agricultural supplies business in Ballylickey, Bantry, County Cork, stocking farm accessories, power tools, Husqvarna equipment, paint, workwear and safety gear.

Irish-owned steel stockholder established in 1947, supplying a complete range of fully CE-certified steel products including beams, hollow sections, angles, bars, plates and sheets from Baldoyle, Dublin.

Newcastle upon Tyne furniture supplier offering sofas, beds, headboards, student and flat-pack furniture on trade accounts, holding 95% of the range in stock with assembly and removal services.

International fusion restaurant in Newcastle upon Tyne serving Italian, Indian and Chinese dishes, stone-baked pizzas and grills, with a private function room for up to 32 guests.

Fully Irish-owned company specialising in vending and wholesale distribution of cigarettes, tobacco and vape products, plus vending machine installation and shop fittings.

Award-winning Dublin-based business, 25+ years in trade with a loyal team of 70+ and a same-day delivery service across home-value products.

Wholesale distributor of vaping products, nicotine pouches, rolling papers and accessories, also providing tobacco and vape vending machine services from Newry, Northern Ireland.

Leading agricultural business across Northern Ireland and the Republic of Ireland, supplying farm and hardware products and animal health lines from branches in Hilltown, Clough and Dundalk.

Gateshead hospitality wholesaler supplying quality wines, foods and condiments to the catering industry since 2001, alongside drinks, dried foods, cleaning supplies and packaging.

UK wholesale and retail supplier of vapes, e-liquids, nicotine pouches, smoking accessories, batteries, confectionery and household essentials, with next working day delivery.
Most ecommerce platforms are consumer shops with trade features bolted on afterwards. A wholesaler feels the difference in the first week.
Every account sees the price you agreed with them the moment they log in. No list to email out, and nothing to credit back afterwards.
Approved accounts order against their account and settle later, with any credit you have given them coming off what they owe.
Purchase orders, goods-in, write-offs and the trade counter are all in here, so there is no second system to buy first.
A trade customer is a company, not a shopper. Their people get their own logins, and one buyer can reach every account they deal with you under.
Your trade portal, your reps and your trade counter. One place to run all three, and one bill.





All of it included, not sold to you as the next tier up. Open the bit you came to check.
The deal the owner agreed with one buyer on one product, recorded on the account instead of in their head. It beats the group they belong to.
Named groups with their own description and customer count, to keep trade apart from retail, or one buying group apart from another.
A contracted catalogue of prices assigned to a customer or a group. Real prices per line, not a percentage off your list.
Price breaks by quantity, worked out live in the basket, with one switch to turn the whole mechanic on or off.
Defined bands, each with its own price, as a separate mechanic from the volume curve, for accounts that buy against a grade.
Six ways of setting a price resolve into one answer, and the same answer is charged on the website, in the app, at the till and through the API.
Offer groups calculated by one service, so the same deal applies wherever the order is taken.
Give an account a balance to spend, kept separate from vouchers, and it comes off what they owe next time.
Set the most of a product one basket may hold, so a scarce line is not cleared out by the first buyer who sees it.
Website, app and counter in the same queue, each row saying where it came from, what was paid and where it has got to.
Build it on the phone: scan the line in, add a deal, see the tax on each row, and create the customer without leaving the form.
The stages your business actually uses, defined by you and shown as coloured pills wherever orders are listed.
Product, customer, reason and a requested, approved or declined state, with the tabs and the search to work through them.
A QR code on the order and on the collection, scanned at the counter, so a handover is verified rather than read aloud.
Three invoice designs with live previews, each configurable, so what lands with your customer looks like you.
Held once and printed on the invoice, for the trade accounts that pay you by transfer.
Bulk import when you are moving across, and export of the order book when the accounts team wants the month.
Bulk import and export on the customer book, so moving to us is not a retyping job.
Sites defined under one business, with a switcher in the header on every screen, the till and the site builder included.
An internal request from a branch to the warehouse, or the shop floor to the stockroom, with statuses you define.
The request becomes a tracked transfer out, so an inter-branch move is recorded rather than an unlogged van run.
Warehouse, store, cold or other, each with an address, an aisle and shelf count, a capacity and a live percentage used.
Each product carries its own code, its own low-stock figure and the warehouse location it belongs to.
Each product is published to the counter and to the shop separately, so a line can exist in one and not the other.
Their own numbering and a draft, pending and approved state, with supplier, item count, value and an expected date.
Goods-in is matched to the order that caused it, so a part-delivery is on the record the same day.
Contact details, billing and shipping cities, and a count of how many records are actually complete.
Products carry their suppliers, tying the catalogue straight to the supplier records behind it.
A landed-cost calculator that builds the true cost of imported stock, not the invoice price.
The best rate in each category over the last seven days, who holds it, which way it is moving, and an alert when it moves against you.
Price, was-price, cost per item, RRP and a markdown value held apart, so a promotion never writes over what the thing cost you.
More than one code per line, each with its type, a generator for own-brand goods, and a warning when a code is already in use.
Size, colour and the rest generate their own rows, and you choose whether the variant shows in the product title.
Carried on the record, which is what delivery rates and courier connections need to charge correctly.
Nine separate routes a discount can reach a product, each one blockable on that product, so counter discretion stops where your margin does.
Two separate dates on the product record, kept apart from one another.
It writes the copy from the product’s own details, so four hundred lines are not four hundred empty boxes.
Alcohol, then beer, then the brand, each with its own image, icon and active state, and the whole tree imports and exports.
Products, categories and filters in and out in bulk, with bulk actions on what you have selected and a draft state for lines not ready to sell.
Named, with an icon, a description, a rate and an active state, managed on one screen.
Its own setup, mirrored by a collection option on the till basket, so a counter sale can be picked up later.
Worked out from your cut-off times and lead times, in your own time zone rather than the server’s.
A control room showing every order and every driver, colour-coded by what each one is doing.
Each driver with their number, whether they are free, and a load indicator: one of three, two of three, three of three.
DPD set up from the integrations screen, so despatch is not copying addresses into another website.
Full-screen category tiles with product images and live availability, on a computer you already own.
The price-tier selector is on the counter, so an account pays its wholesale price in person, not your retail price.
Barcode scanning into the basket, resolving against every code a product holds, generated ones included.
Separate from the barcode scanner, for collection codes and customer codes at the counter.
Delivery and collection boxes on the till basket, so a counter sale does not have to leave with them.
A seven-day queue on the till screen with search, a channel filter and coloured status pills.
It opens on a staff picker, so every sale belongs to the person who rang it through.
Star printer support with the status in the till header, so offline is something you see before the queue does.
An orders toggle in the till header that says whether you are taking orders right now.
It writes the purchase orders to your wholesalers, and reports what it drafted, what went out on its own, and the stockouts it avoided.
It learns the rhythm an account buys on and reorders to it, and shows the lift against the customers not enrolled.
On your own site it answers "have you got", builds the basket, and reports what people asked for and whether it turned into an order.
Everything an agent proposes waits in one place, filtered by agent, with approve-all for anything under your cap.
Off, suggest, draft it for you, act alone under a cap, or act alone. Move up a rung when you are ready, per agent.
A spend cap across every agent and quiet hours, so no supplier gets an order at three in the morning.
Everything it intends to order in the next seven days, with a skip on any line, so nothing is a surprise.
Every substitute suggested on a stockout, and which ones customers actually took.
Orders issued, value ordered, impact per agent per month, and how often you said yes, against a baseline from before you switched it on.
Each storefront publishes a feed in the shape AI assistants read, so your catalogue is on a surface you could not reach alone.
Checkout that accepts a session from an assistant, checks its signature, takes the payment and reports back.
A Merchant Center feed and the structured data Google reads, built from the same catalogue as everything else.
Generated live as the catalogue changes, so a new line is found rather than waiting for a rebuild.
Both files editable per site, including the one for AI crawlers that most platforms never expose.
Every product given a score, the poor ones counted, and a one-click fix that writes what is missing.
Suggested keywords with their cost and competition, and a verdict on how the product ranks now.
Every search logged with what it returned, and a view of the ones that returned nothing at all.
Point a term people keep typing at the brand, the category or the page you want them to land on.
Drag the tiles into the order you want, each with its own date range, over one period selector.
Visitors, added to cart, checkout, orders, with the count at each stage and the drop between them.
Daily sales, monthly sales with last month beside it, and eight more, shipped and ready.
Put one on a schedule and it lands without anyone remembering to run it.
A score per customer and a split of the base into healthy and at risk, so a customer going off you is a number.
At-risk accounts ranked by what they are worth, biggest loss first, so the call you make is the right one.
Retention rate, reorder cycle and how many of them you actually reach.
Never contacted, longest waiting first, so the ones going cold surface themselves.
Reports render in your own dates, numbers and currency rather than somebody else’s.
Content, navigation, appearance and templates in one workspace, with a visual editor and a preview before anything goes live.
Category, brand, shop, product and tag pages each have a reusable template, so one change restyles the lot.
A theme list and an editor for colours, fonts and branding, without a developer in the loop.
Navigation built in its own section, using the icon library, so the menu is visual without a designer.
Email, SMS, WhatsApp and push in one hub, with nine ready-made transactional templates already switched on.
A visual builder with reusable components and merge fields, instead of editing raw HTML.
Triggered messages across all four channels, rather than a fixed set of system emails.
Templates and conversations with trade customers, kept against the account rather than on somebody’s phone.
Both in one place with read state, so nothing is answered twice and nothing is missed.
Pick a design built for your trade, put your own name, colours and catalogue on it, and your customers can order. No blank page, no developer, no waiting.
Three agents that do work rather than answer questions: one buys, one keeps accounts reordering, one finishes the sale. You decide how far each one may go on its own and the most it may spend, a person says yes before anything happens, and you get a report of what it changed.

It watches your suppliers and drafts next week’s purchase orders before a line runs out, showing why it picked each one. You approve them in one queue, inside a cap you set.
See it in a demo
It predicts when each account is due, enrols them, and acts on the one that always reordered on a Tuesday and has gone quiet. Nothing is sent until you say yes.
See it in a demo
On your own site, open to guests: it reads what the buyer is after, offers a substitute when you are out, and completes the basket. You can watch a session as it happens.
See it in a demoA trade portal on your own domain, each account on its agreed prices and its own credit terms. No phone call, no spreadsheet, no rekeying.
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The round is finished at the counter, not typed up that evening. Live stock, that account’s agreed price, payment taken on the spot.
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Your branding, not a marketplace listing. Saved baskets, one-tap reorder, and a push when a line they buy every week is back in.
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Paste the WhatsApp or the email and it becomes priced order lines: the account, the delivery date and every product, matched and ready to check.
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A buyer who has never dealt with you finds the site, sees what you sell and orders, or applies for an account. Approved accounts log in on the same site and get their own prices.
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Your accounting package, your warehouse system and the store you already run stay where they are. JustSell sits in the middle and holds one set of numbers, so a price changed in one place is not keyed in again in three others, and an order taken anywhere lands in the same list.
Your accounting
QuickBooks: invoices, payments, tax codes
Your warehouse system
Lumensoft: orders and customers, both ways
A store you already run
Shopify: products, stock, orders, images
JustSell
One set of numbers
Your trade portal and counter
Agreed prices and live stock, online and at the till
Your reps and your app
Orders taken on the road
Your website and storefront
Public orders, and new trade accounts applying
What a trade customer expects of a supplier keeps moving. These four are in the subscription today, not on a roadmap.

Reporting
Choose which figures the dashboard shows and in what order, set a threshold on average order value and refund rate, and change an order without leaving the screen.
See it in a demo
Automation
You decide which event sends which message to which person, rather than accepting a fixed set of system emails, and reports can arrive on a schedule instead of waiting to be run.
See it in a demo
Search
Map trade slang onto your own lines so a buyer still finds the right product. Every query is logged, the ones that returned nothing included, which is a list of what people wanted and did not find.
See it in a demo
AI channels
A product feed served to OpenAI, and signed checkout sessions so the purchase completes inside the conversation. The platform tells you what is missing before you submit, not after.
See it in a demoThe problems that bring people to us, in the words they use when they call.
Most platforms are a shop front and expect one behind them. This one holds your stock, your buying and your accounts itself.
Pricing, portal, stock, purchasing, counter till, CRM, quoting and reporting are one system on one bill.
Unlimited price lists here, plus a personal price for one named customer on one product, on every plan.
One switch, and only approved trade accounts see what you charge.
Your own team edits the pages, the portal and the emails. One login, one bill, one support number.
Your accounting package and your warehouse system stay where they are. JustSell syncs with them both ways, so the portal your customers order from and the system your team works in never disagree about stock, price or what is owed.









See how JustSell compares to other platforms. No hidden costs, no surprises.
JustSell
Shopify| JustSell | Feature | Shopify |
|---|---|---|
| 0% Forever | Commission Fee | 2.15–2.9% + $0.30 |
| Yes | All Core Features | No, paid add-ons |
| Yes | Native Mobile Apps | Web optimized only |
| Dedicated agent, calls | Account Manager | Chat, email, community |
| Built-in | Wholesale Portal | Paid/complex add-ons |
| Yes | Multi-channel Sync | Limited/paid sync |
| Native | ERP/CRM Integration | Paid apps or API |
| Yes | Custom Pricing | Limited/single discount |
| Any gateway, no tie-in | Payment Gateway | Shopify Payments preferred |
Pricing and features are accurate as of the date published. We encourage you to verify this information with each platform before making a decision.
Your trade accounts keep ordering throughout, and nothing moves over until you have seen your own customers, prices and balances working in the new system. JustSell is built and supported from the UK, so the person who answers your question works on the platform itself.
We go through your customer list, agreed prices, credit limits and terms, and whatever has to keep working: your accounts package, your couriers, your warehouse system.
Products, trade pricing, customers, balances and order history import from your current system so nothing is rekeyed.
You and a few trusted accounts place real orders on real pricing and check the invoices, before anyone else sees it.
Accounts are invited across in the order you choose, with your reps on hand, so no one is cut off mid-order.
Explore how JustSell powers wholesale businesses across diverse industries
Streamline orders and grow your specialty food and health product distribution online.
Learn MorePower your health and beauty wholesale business with seamless B2B ecommerce solutions.
Learn MoreSimplify auto parts ordering with a powerful platform built for distributors and suppliers.
Learn MoreAccelerate FMCG and personal care distribution with real-time inventory and fast ordering.
Learn MoreEmpower makers and local producers to sell wholesale with an easy-to-use ecommerce platform.
Learn MoreGrow your alternative health and lifestyle brand with wholesale ecommerce built for you.
Learn MoreManage construction supply orders efficiently with tools designed for builder merchants.
Learn MoreDigitise your building materials business with B2B ordering and inventory management tools.
Learn MoreScale your vape wholesale and retail operations with age-verified online ordering solutions.
Learn MoreRun building supplies, materials and trade sales with tools built for builders merchants.
Learn MoreBatch tracking, cold chain compliance and fast reordering for food and drink wholesalers.
Learn MoreRetail account management, wholesale pricing and cash & carry operations in one platform.
Learn MoreVIN lookup, trade pricing and garage account management for automotive parts distributors.
Learn MoreTechnical specifications, just-in-time delivery and ERP integration for industrial parts.
Learn MoreBring the account that nobody else could price properly, the one with the special rates and the odd terms, and we will set it up and show you it working. Half an hour, your own products, and nothing to install.
Schedule a free, no-obligation demo with our retail specialists and see how JustSell can transform your business.
Everything you need to know about JustSell for B2B wholesale
B2B ecommerce is selling to other businesses online instead of to consumers. A B2B ecommerce platform handles what a consumer shop cannot: a price agreed per account, credit terms, several buyers on one account, and reordering from past invoices. In business to business wholesale it usually replaces orders taken by phone, email and spreadsheet.
A wholesale ecommerce platform is the system a wholesaler, distributor or importer uses to sell to trade customers online. On top of a normal shop it adds account pricing, a trade portal, credit terms and invoicing, live stock by branch, and the stock and purchasing records behind them.
A retail shop shows one price to everybody and takes payment at checkout. Wholesale ecommerce shows each customer the price you agreed with them, lets approved accounts buy on terms and pay later, sells by case or pallet rather than single item, and lets several people from one business order on the same account.
No. Most B2B ecommerce platforms are a shop front, and they expect something else behind them to hold your stock, your prices and your accounts. JustSell holds all of it: your catalogue, your stock, your buying and your trade accounts run in one place, and you connect your accounts software whenever you are ready.
Yes. The same catalogue and the same stock serve your trade portal, your public website, your customer app and your trade counter. Trade customers log in and see their own prices; the public sees your retail prices, or no prices at all if you would rather keep them private.
Yes. Building materials B2B ecommerce is its own job: selling building materials online needs stock shown at the customer’s own branch, delivery priced by postcode, and collection booked into a time slot. Construction materials ecommerce also means contract prices per account and quoting for bespoke orders, and merchants running direct building supplies can take the order and the delivery slot in one go.
Builders merchants and construction suppliers use a construction ecommerce website to take trade orders around the clock, show stock at the local branch, hold each account’s contract prices, and let site teams reorder from a phone. It replaces the calls and emails that arrive before seven in the morning.
Yes. Wholesale food and drinks needs best-before dates on short-dated stock, delivery cut-offs worked out in your own timezone, and repeat ordering for customers who buy the same list every week. Ecommerce food and beverage suppliers also get multi-barcode support for inner and outer cases, so an ecommerce food business counts the same stock the warehouse does.
You do not need a separate one. The trade counter till runs in a browser on hardware you already own, and uses the same stock, the same customers and the same trade pricing as the website. If you keep an existing till, EPOS integration is available through the open API.
Yes. Your team can raise an order on a customer’s behalf, and reps can log visits against accounts and carry their own targets. There is also a map search that finds business types in an area and saves them straight in as leads.
Weeks rather than months. The usual blocker is product data, not software, so messy supplier spreadsheets are mapped and cleaned by an AI pass before import, missing product photos are sourced for your staff to approve, and an existing catalogue can be pulled across.
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