B2B ecommerce in a distribution warehouse: racked pallets down the aisle, a forklift working behind, and a trade buyer being served at the counter
B2B Wholesale Platform

B2B Ecommerce for
Food and Drink, Vape and Tobacco, Automotive Parts and Health and Beauty

Most platforms are a shop for the public with a few trade features added on, and they still need a second system behind them to hold your stock, your buying and your accounts. If you do not already own one, the price you were quoted is never the price you pay. JustSell does all of it: wholesale ecommerce where your agreed prices, your trade portal, your branch stock and your counter are one system, on one bill.

  • Every customer sees the price you agreed with them
  • Approved accounts order on account and settle on their terms
  • Your customers order themselves, day or night, on any device
  • Your reps take orders on the road, on live stock and live prices
  • Your stock, your purchase orders and your trade counter, included
  • 0% commission, full support, complete freedom, and one fixed price a month

Wholesalers and distributors already on JustSell

RADIUS Builders Ireland

Wholesale supplier offering a quality range of building products, from industry leading manufacturers, direct to the trade at the best possible prices.

Ace Car & Van Hire

Fife-based business supplying rental vehicles for both business and leisure to an ever-growing customer base, taking hire bookings online and managing its fleet schedule and diary.

Ronayne Tool & Machinery

Irish supplier of professional tools and machinery to trade and industry, with a broad catalogue of hand tools, power tools and workshop machinery.

Topline Group

Hardware and builders merchant buying group operating under Amalgamated Hardware PLC, providing scale, purchasing and business support to 175 affiliated merchants across the island of Ireland.

Cronin's Hardware

Hardware and agricultural supplies business in Ballylickey, Bantry, County Cork, stocking farm accessories, power tools, Husqvarna equipment, paint, workwear and safety gear.

Ferrum Trading

Irish-owned steel stockholder established in 1947, supplying a complete range of fully CE-certified steel products including beams, hollow sections, angles, bars, plates and sheets from Baldoyle, Dublin.

Furnish 4 Less Trade

Newcastle upon Tyne furniture supplier offering sofas, beds, headboards, student and flat-pack furniture on trade accounts, holding 95% of the range in stock with assembly and removal services.

AlFahad

International fusion restaurant in Newcastle upon Tyne serving Italian, Indian and Chinese dishes, stone-baked pizzas and grills, with a private function room for up to 32 guests.

Newvend

Fully Irish-owned company specialising in vending and wholesale distribution of cigarettes, tobacco and vape products, plus vending machine installation and shop fittings.

Grange Builders Providers

Award-winning Dublin-based business, 25+ years in trade with a loyal team of 70+ and a same-day delivery service across home-value products.

A1 Distro

Wholesale distributor of vaping products, nicotine pouches, rolling papers and accessories, also providing tobacco and vape vending machine services from Newry, Northern Ireland.

Joseph Walls

Leading agricultural business across Northern Ireland and the Republic of Ireland, supplying farm and hardware products and animal health lines from branches in Hilltown, Clough and Dundalk.

Benoli Wholesale

Gateshead hospitality wholesaler supplying quality wines, foods and condiments to the catering industry since 2001, alongside drinks, dried foods, cleaning supplies and packaging.

Arrow Wholesale

UK wholesale and retail supplier of vapes, e-liquids, nicotine pouches, smoking accessories, batteries, confectionery and household essentials, with next working day delivery.

RADIUS Builders Ireland

Wholesale supplier offering a quality range of building products, from industry leading manufacturers, direct to the trade at the best possible prices.

Ace Car & Van Hire

Fife-based business supplying rental vehicles for both business and leisure to an ever-growing customer base, taking hire bookings online and managing its fleet schedule and diary.

Ronayne Tool & Machinery

Irish supplier of professional tools and machinery to trade and industry, with a broad catalogue of hand tools, power tools and workshop machinery.

Topline Group

Hardware and builders merchant buying group operating under Amalgamated Hardware PLC, providing scale, purchasing and business support to 175 affiliated merchants across the island of Ireland.

Cronin's Hardware

Hardware and agricultural supplies business in Ballylickey, Bantry, County Cork, stocking farm accessories, power tools, Husqvarna equipment, paint, workwear and safety gear.

Ferrum Trading

Irish-owned steel stockholder established in 1947, supplying a complete range of fully CE-certified steel products including beams, hollow sections, angles, bars, plates and sheets from Baldoyle, Dublin.

Furnish 4 Less Trade

Newcastle upon Tyne furniture supplier offering sofas, beds, headboards, student and flat-pack furniture on trade accounts, holding 95% of the range in stock with assembly and removal services.

AlFahad

International fusion restaurant in Newcastle upon Tyne serving Italian, Indian and Chinese dishes, stone-baked pizzas and grills, with a private function room for up to 32 guests.

Newvend

Fully Irish-owned company specialising in vending and wholesale distribution of cigarettes, tobacco and vape products, plus vending machine installation and shop fittings.

Grange Builders Providers

Award-winning Dublin-based business, 25+ years in trade with a loyal team of 70+ and a same-day delivery service across home-value products.

A1 Distro

Wholesale distributor of vaping products, nicotine pouches, rolling papers and accessories, also providing tobacco and vape vending machine services from Newry, Northern Ireland.

Joseph Walls

Leading agricultural business across Northern Ireland and the Republic of Ireland, supplying farm and hardware products and animal health lines from branches in Hilltown, Clough and Dundalk.

Benoli Wholesale

Gateshead hospitality wholesaler supplying quality wines, foods and condiments to the catering industry since 2001, alongside drinks, dried foods, cleaning supplies and packaging.

Arrow Wholesale

UK wholesale and retail supplier of vapes, e-liquids, nicotine pouches, smoking accessories, batteries, confectionery and household essentials, with next working day delivery.

B2B ecommerce platform

Built for how wholesale actually works

Most ecommerce platforms are consumer shops with trade features bolted on afterwards. A wholesaler feels the difference in the first week.

Your price, not one price

Every account sees the price you agreed with them the moment they log in. No list to email out, and nothing to credit back afterwards.

Buy on account, not card first

Approved accounts order against their account and settle later, with any credit you have given them coming off what they owe.

Stock and buying, included

Purchase orders, goods-in, write-offs and the trade counter are all in here, so there is no second system to buy first.

One business, several buyers

A trade customer is a company, not a shopper. Their people get their own logins, and one buyer can reach every account they deal with you under.

Run the whole trade side in one place

Your trade portal, your reps and your trade counter. One place to run all three, and one bill.

Flexible pricing

Every customer sees their own prices

Agree a price with one customer, with a group of them, or for buying in bulk. Whatever you agreed is on the screen the moment they log in. No price list to email out, and nothing to credit back afterwards.
  • Give one customer a special price on one product. Nobody else ever sees it.
  • Buy-more-save-more price breaks that work the discount out in the basket as they type.
  • Trade price lists, banded rates and member discounts, all running at the same time.
  • Hide your prices from the public, so only approved trade accounts can see them.
Book a demo
A JustSell trade store open on a laptop at a warehouse packing bench, with each customer’s own prices on screen, beside the same catalogue on a phone
B2B ecommerce portal

Your customers place their own orders, day or night

A trade website and app in your name, where a regular customer reorders in under a minute. Your phone and your inbox stop being the order book.
  • Reorder straight from a past order, or scan the barcode on the shelf to add it to the basket.
  • Works on phone, tablet and desktop, and installs on their phone like a proper app.
  • Their basket follows them from the van to the office. Nothing gets typed in twice.
  • They add their own colleagues to the account, each with their own login.
A JustSell trade shop open on a laptop and on a phone at a warehouse bench, with the buyer’s own price list, their recent orders and a reorder button on each line
Reports & control

Know how the business is doing, without asking anyone

A dashboard you set up once, reports that send themselves, and a record of who changed what. Nobody has to build a spreadsheet to see how last week went.
  • Drag the figures you care about into the order you want, and see where orders get lost.
  • Ten ready-made reports, like daily sales and low stock, that send themselves every week.
  • Website traffic and search scores in one place, with one click to fix what is missing.
  • Each person sees only their own job, every change is logged, and daily jobs become checklists.
Book a demo
A JustSell reporting screen open in a warehouse, with the day’s trade figures in tiles, a sales trend and the orders behind them, beside the same figures on a phone
Across borders

Sell to trade customers in other countries

Selling abroad should not mean a second platform, a second price list, or somebody correcting the invoice after it has gone out.
  • Each customer sees your prices in their own money, pounds, euros, dollars and thirty more.
  • The portal reads in their own language: English, French, German, Spanish, Arabic and more.
  • Run a separate shop for the UK, the EU, the US or the Middle East from one back office.
  • VAT, EU OSS, US sales tax and customs duty worked out by country before it ships.
Book a demo
A JustSell order screen open in a warehouse showing the same order priced in several currencies, with the tax and the destination country against each one
Stock control

Know what you have, and where it went

Most platforms keep one number against a product and leave you to work out why it is wrong. This writes down every time stock moves: what caused it, which site, and who did it. So when the count is out, there is an answer rather than an argument.
  • Every time stock goes up or down, with what caused it, which site and who did it
  • Deliveries booked in against the order you placed, including short ones
  • Stock booked out for a sample, a repair or an event, with a date it is due back
  • Damaged, expired or lost stock written off, so the screen still matches the shelf
  • Bays, shelves and the back room, so a stock count matches how the place is actually laid out
  • A reorder level on every product, so you are told before you run out
Book a demo
A JustSell stock control screen open in a warehouse, listing every line with what is in stock, reserved and available, beside the same product on a phone with its bay and its reorder level

Everything your trade business needs, in one subscription

All of it included, not sold to you as the next tier up. Open the bit you came to check.

A price for one named customer

The deal the owner agreed with one buyer on one product, recorded on the account instead of in their head. It beats the group they belong to.

Customer groups

Named groups with their own description and customer count, to keep trade apart from retail, or one buying group apart from another.

A whole price book per account

A contracted catalogue of prices assigned to a customer or a group. Real prices per line, not a percentage off your list.

Buy more, pay less

Price breaks by quantity, worked out live in the basket, with one switch to turn the whole mechanic on or off.

Quantity bands

Defined bands, each with its own price, as a separate mechanic from the volume curve, for accounts that buy against a grade.

One final price, every time

Six ways of setting a price resolve into one answer, and the same answer is charged on the website, in the app, at the till and through the API.

Multi-buy and mix and match

Offer groups calculated by one service, so the same deal applies wherever the order is taken.

Store credit

Give an account a balance to spend, kept separate from vouchers, and it comes off what they owe next time.

A cap on how many they can take

Set the most of a product one basket may hold, so a scarce line is not cleared out by the first buyer who sees it.

Ready-made designs

Start with a trade store that already looks the part

Pick a design built for your trade, put your own name, colours and catalogue on it, and your customers can order. No blank page, no developer, no waiting.

Built-in AI

AI that does the ordering, not just the chatting

Three agents that do work rather than answer questions: one buys, one keeps accounts reordering, one finishes the sale. You decide how far each one may go on its own and the most it may spend, a person says yes before anything happens, and you get a report of what it changed.

The JustSell procurement screen in a warehouse, with next week’s purchase orders drafted against each supplier and waiting to be approved

A procurement agent that drafts the buying

It watches your suppliers and drafts next week’s purchase orders before a line runs out, showing why it picked each one. You approve them in one queue, inside a cap you set.

See it in a demo
A JustSell screen showing trade accounts due to reorder, the ones that have gone quiet flagged, and the reminder waiting to be sent

A replenishment agent that keeps accounts buying

It predicts when each account is due, enrols them, and acts on the one that always reordered on a Tuesday and has gone quiet. Nothing is sent until you say yes.

See it in a demo
A buyer asking the JustSell shopping assistant for a line on a trade website, and the assistant offering it and filling the basket

A shopping assistant that finishes the order

On your own site, open to guests: it reads what the buyer is after, offers a substitute when you are out, and completes the basket. You can watch a session as it happens.

See it in a demo
Every way they order

However your customers order, it lands in one place

They order themselves, at midnight

A trade portal on your own domain, each account on its agreed prices and its own credit terms. No phone call, no spreadsheet, no rekeying.

Book a demo
A trade buyer placing an order late at night on a JustSell portal, on their own account and their own agreed prices

Your reps, on live stock and live prices

The round is finished at the counter, not typed up that evening. Live stock, that account’s agreed price, payment taken on the spot.

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A JustSell sale finished at a trade counter, with payment taken on a contactless card reader against the account

Your own app, on their phone

Your branding, not a marketplace listing. Saved baskets, one-tap reorder, and a push when a line they buy every week is back in.

Book a demo
A wholesaler’s branded ordering app on a customer’s phone, used away from the desk

However the order actually arrives

Paste the WhatsApp or the email and it becomes priced order lines: the account, the delivery date and every product, matched and ready to check.

Book a demo
A message from a trade customer turned into priced order lines in JustSell, matched and ready to check

Your public website, open to anyone

A buyer who has never dealt with you finds the site, sees what you sell and orders, or applies for an account. Approved accounts log in on the same site and get their own prices.

Book a demo
A JustSell trade storefront on a desktop, a tablet and a phone, where a visitor browses and an approved account logs in to its own prices
Two-way sync

Connect your systems

Your accounting package, your warehouse system and the store you already run stay where they are. JustSell sits in the middle and holds one set of numbers, so a price changed in one place is not keyed in again in three others, and an order taken anywhere lands in the same list.

Your accounting

QuickBooks: invoices, payments, tax codes

Your warehouse system

Lumensoft: orders and customers, both ways

A store you already run

Shopify: products, stock, orders, images

JustSell

One set of numbers

Your trade portal and counter

Agreed prices and live stock, online and at the till

Your reps and your app

Orders taken on the road

Your website and storefront

Public orders, and new trade accounts applying

Products, stock and accounts inOrders and invoices back out
What buying looks like now

What trade buyers ask for now

What a trade customer expects of a supplier keeps moving. These four are in the subscription today, not on a roadmap.

A JustSell dashboard of trade figures open on a laptop in a warehouse, with a figure flagged for crossing the threshold set against it

Reporting

See the number move before someone tells you

Choose which figures the dashboard shows and in what order, set a threshold on average order value and refund rate, and change an order without leaving the screen.

See it in a demo
A JustSell automation screen in a warehouse, showing the rules that decide which event sends which message to which person

Automation

The jobs nobody remembers to do

You decide which event sends which message to which person, rather than accepting a fixed set of system emails, and reports can arrive on a schedule instead of waiting to be run.

See it in a demo
A JustSell product search open in a warehouse, with a buyer’s own wording matched to the right lines in the catalogue

Search

Buyers search in their words, not your catalogue’s

Map trade slang onto your own lines so a buyer still finds the right product. Every query is logged, the ones that returned nothing included, which is a list of what people wanted and did not find.

See it in a demo
A buyer asking ChatGPT for a trade line, being shown the wholesaler’s products, and completing the order inside the conversation

AI channels

Found, and bought, inside ChatGPT

A product feed served to OpenAI, and signed checkout sessions so the purchase completes inside the conversation. The platform tells you what is missing before you submit, not after.

See it in a demo
Why they move

Why wholesalers move to JustSell

The problems that bring people to us, in the words they use when they call.

“We were told we needed a second system first.”

Most platforms are a shop front and expect one behind them. This one holds your stock, your buying and your accounts itself.

“We were paying for ten different apps.”

Pricing, portal, stock, purchasing, counter till, CRM, quoting and reporting are one system on one bill.

“Our platform capped how many price lists we could have.”

Unlimited price lists here, plus a personal price for one named customer on one product, on every plan.

“We could not hide our prices from the public.”

One switch, and only approved trade accounts see what you charge.

“Nobody could change the site without a developer.”

Your own team edits the pages, the portal and the emails. One login, one bill, one support number.

Integrations

Fits the systems you already run

Your accounting package and your warehouse system stay where they are. JustSell syncs with them both ways, so the portal your customers order from and the system your team works in never disagree about stock, price or what is owed.

  • Two-way sync of products, stock and customer pricing
  • Orders land in the back office without rekeying
  • Customer accounts, credit limits and balances stay aligned
  • Works with the common accounting and inventory packages
SAP
Oracle NetSuite
Microsoft Dynamics 365
Sage — accounting
Xero — accounting
QuickBooks — accounting
Unleashed — inventory
Stripe — payments
Square — payments

How We Stack Up

See how JustSell compares to other platforms. No hidden costs, no surprises.

JustSellJustSell
ShopifyShopify
JustSell compared with Shopify, feature by feature
JustSellFeatureShopify
0% ForeverCommission Fee2.15–2.9% + $0.30
YesAll Core FeaturesNo, paid add-ons
YesNative Mobile AppsWeb optimized only
Dedicated agent, callsAccount ManagerChat, email, community
Built-inWholesale PortalPaid/complex add-ons
YesMulti-channel SyncLimited/paid sync
NativeERP/CRM IntegrationPaid apps or API
YesCustom PricingLimited/single discount
Any gateway, no tie-inPayment GatewayShopify Payments preferred

Pricing and features are accurate as of the date published. We encourage you to verify this information with each platform before making a decision.

Moving across

Switching without your customers noticing

Your trade accounts keep ordering throughout, and nothing moves over until you have seen your own customers, prices and balances working in the new system. JustSell is built and supported from the UK, so the person who answers your question works on the platform itself.

Step 1: Map your accounts

We go through your customer list, agreed prices, credit limits and terms, and whatever has to keep working: your accounts package, your couriers, your warehouse system.

Step 2: Move the data

Products, trade pricing, customers, balances and order history import from your current system so nothing is rekeyed.

Step 3: Check it against reality

You and a few trusted accounts place real orders on real pricing and check the invoices, before anyone else sees it.

Step 4: Open it to the rest

Accounts are invited across in the order you choose, with your reps on hand, so no one is cut off mid-order.

Industries We Serve

Explore how JustSell powers wholesale businesses across diverse industries

Specialty Food & Health

Streamline orders and grow your specialty food and health product distribution online.

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Health & Beauty

Power your health and beauty wholesale business with seamless B2B ecommerce solutions.

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Automotive Parts Distribution

Simplify auto parts ordering with a powerful platform built for distributors and suppliers.

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FMCG & Healthcare

Accelerate FMCG and personal care distribution with real-time inventory and fast ordering.

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Specialty Manufacturing

Empower makers and local producers to sell wholesale with an easy-to-use ecommerce platform.

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Alternative Health & Beauty

Grow your alternative health and lifestyle brand with wholesale ecommerce built for you.

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Construction Supplies

Manage construction supply orders efficiently with tools designed for builder merchants.

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Building Materials

Digitise your building materials business with B2B ordering and inventory management tools.

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Vape Retail & Wholesale

Scale your vape wholesale and retail operations with age-verified online ordering solutions.

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Builders Merchants

Run building supplies, materials and trade sales with tools built for builders merchants.

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Food & Drink Distribution

Batch tracking, cold chain compliance and fast reordering for food and drink wholesalers.

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Grocery Cash & Carry

Retail account management, wholesale pricing and cash & carry operations in one platform.

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Automotive Parts Wholesale

VIN lookup, trade pricing and garage account management for automotive parts distributors.

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Manufacturing Parts Distribution

Technical specifications, just-in-time delivery and ERP integration for industrial parts.

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See it running on your own prices

Bring the account that nobody else could price properly, the one with the special rates and the odd terms, and we will set it up and show you it working. Half an hour, your own products, and nothing to install.

Book a call with an expert

Schedule a free, no-obligation demo with our retail specialists and see how JustSell can transform your business.

Frequently asked questions

Everything you need to know about JustSell for B2B wholesale

B2B ecommerce is selling to other businesses online instead of to consumers. A B2B ecommerce platform handles what a consumer shop cannot: a price agreed per account, credit terms, several buyers on one account, and reordering from past invoices. In business to business wholesale it usually replaces orders taken by phone, email and spreadsheet.

A wholesale ecommerce platform is the system a wholesaler, distributor or importer uses to sell to trade customers online. On top of a normal shop it adds account pricing, a trade portal, credit terms and invoicing, live stock by branch, and the stock and purchasing records behind them.

A retail shop shows one price to everybody and takes payment at checkout. Wholesale ecommerce shows each customer the price you agreed with them, lets approved accounts buy on terms and pay later, sells by case or pallet rather than single item, and lets several people from one business order on the same account.

No. Most B2B ecommerce platforms are a shop front, and they expect something else behind them to hold your stock, your prices and your accounts. JustSell holds all of it: your catalogue, your stock, your buying and your trade accounts run in one place, and you connect your accounts software whenever you are ready.

Yes. The same catalogue and the same stock serve your trade portal, your public website, your customer app and your trade counter. Trade customers log in and see their own prices; the public sees your retail prices, or no prices at all if you would rather keep them private.

Yes. Building materials B2B ecommerce is its own job: selling building materials online needs stock shown at the customer’s own branch, delivery priced by postcode, and collection booked into a time slot. Construction materials ecommerce also means contract prices per account and quoting for bespoke orders, and merchants running direct building supplies can take the order and the delivery slot in one go.

Builders merchants and construction suppliers use a construction ecommerce website to take trade orders around the clock, show stock at the local branch, hold each account’s contract prices, and let site teams reorder from a phone. It replaces the calls and emails that arrive before seven in the morning.

Yes. Wholesale food and drinks needs best-before dates on short-dated stock, delivery cut-offs worked out in your own timezone, and repeat ordering for customers who buy the same list every week. Ecommerce food and beverage suppliers also get multi-barcode support for inner and outer cases, so an ecommerce food business counts the same stock the warehouse does.

You do not need a separate one. The trade counter till runs in a browser on hardware you already own, and uses the same stock, the same customers and the same trade pricing as the website. If you keep an existing till, EPOS integration is available through the open API.

Yes. Your team can raise an order on a customer’s behalf, and reps can log visits against accounts and carry their own targets. There is also a map search that finds business types in an area and saves them straight in as leads.

Weeks rather than months. The usual blocker is product data, not software, so messy supplier spreadsheets are mapped and cleaned by an AI pass before import, missing product photos are sourced for your staff to approve, and an existing catalogue can be pulled across.

Still have questions?

Visit our FAQ page